What is most useful part of google analytics?
I have read many articles but they are very basic. Is there a deeper intel to google analytics that anyone can share. How can I maximize the potential of google analytics?
Under "RealTime" > Content > "Pageviews in last 30 minutes" is my favorite thing about GA. It gives my a better idea of how many readers have visitied as opposed to looking at RealTime alone and just seeing 2 or 3 visitors.
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Is Google analytics ON automatically or do you have to sign in to Google and apply for it. Are the Google Analytics necessary?
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