Is anyone else seeing an increase in traffic but a decrease in profits?

Jump to Last Post 1-4 of 4 discussions (4 posts)
  1. Kathleen Odenthal profile image90
    Kathleen Odenthalposted 8 years ago

    Is anyone else seeing an increase in traffic but a decrease in profits?

    My traffic is steadily increasing, but my earnings are not. Is anyone else experiencing this or am I alone? I know traffic doesn't determine revenue, but a large majority of my traffic is from google, so I would expect to see my earnings at least nudge a bit with the traffic.

  2. Wesman Todd Shaw profile image85
    Wesman Todd Shawposted 8 years ago

    The adverts pay out differently on different days and different months; so there's never, as you already know, a formula for X views equals Y income.

  3. Maffew James profile image94
    Maffew Jamesposted 8 years ago

    There's a lot of factors at play behind the scenes. It's possible that whilst you're seeing more traffic, the ads served with the hubs generating your traffic boost are paying less per click and impression. If your higher paying keywords aren't getting much exposure and lower paying keywords are, this drives down CPM because the average across all your hubs is lower even though traffic is at a high.

    For example, say that hub A attracts high paying ads with a higher cost per click. Hub B serves ads that have a much lower cost per click. For convenience, say that hub A impressions give you a CPM of $4.00, whilst hub B has a CPM of $1.00. If you had 600:400 impressions of a to b, that earns you $2.80. If you had 400:800 of a to b however, even though you're seeing more traffic overall, the earnings average out lower at $1.60.

    I'd suggest you look at your traffic and see if your usual higher traffic hubs have dropped and other hubs are receiving more traffic in their place. This would be consistent with the above scenario and perhaps stem your fears. Traffic fluctuates but it's likely it'll even out again, and income of any amount is better than none.

  4. Tyler Bracken profile image59
    Tyler Brackenposted 8 years ago

    Yes. The idea of this is that there is not meant to be a pattern at all however, there is a pattern where my CPM has been dropping, without fail, every day, for the last three weeks. I have looked and the traffic is flowing to the same hubs from the same places as it always was before the drop started. Probably going to look elsewhere now as hubpages or/and their ad buddies seem to think this sort of practice is fine and dandy. It is always easy to blame a "complex" formula..


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)