Do you think rich readers are a better demographic than poorer ones?
Well, looking at it from a different point of view, I would NOT click on an ad for an airplane although I would love to own one. Had I the purchasing power to own one, I would definitely explore all ads promoting airplanes. Right now, what is more likely to catch my interest would be an ad like "How To Make More Money With Fewer Articles!" So there! The financial situation of the reader does have an impact on his clicking!
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