I'm going back to edit several articles and I noticed I would often use call-outs on list-based articles. A few of those articles are still doing well even with multiple call-outs but would removing all call-outs benefit the article or would it not matter.
I stopped using call-outs in newer articles or only use one or two to highlight a point, but what about past articles. Would removing most call-outs from older articles do anything to the rankings/viewership?
I've actually had the editors snip a callout before moving it to a lateral site. I assume they had their reasons.
Their reasons were based on what I just mentioned earlier in this thread.
I think callout is best for highlighting some salient feature or important point of the topic. Not for any other purpose. That's what you also recommend, I hope.
Just trying to add to the conversation, Glen. I am aware of what you posted earlier in this thread.....
Yes! I got rid of most of my call-outs. However, I think they're useful for organizing the articles but I don't think they're helpful for more text than that.
Did that help with your Google ranking or traffic in any way?
I also delete this as I am editing each article. It is impossible to tell you how much it affects the article since there are so many other edits being done at the same time. Traffic usually improves, but is it because of the deletion?
I'm done playing the guessing game when it comes to editing, but I will probably remove most of them. Maybe they served a purpose once but now they're unnecessary. The layout has always changed quite a bit since they were initially introduced.
I've removed most of my callouts too. The reasoning is this...
If the callout contains a subtitle that belongs to the following text capsule, then it's better for ranking to place the subtitle in the title field of the text capsule.
If the callout contains other information that does not need to be associated with the following content for SEO purposes, then using a callout capsule is fine. That's what Kierstin Gunsberg eluded to above.
Technically the issue is as follows:
The HTML coding "connects" the text capsule's title with the content of that capsule. Therefore, separating the subtitle in another capsule (a callout capsule) will cause Google to not be able to relate the subtitle to the content.
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