A new SEO strategy?

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   alexadryposted 4 years ago

   In the past day or so, I have noticed that, when I do a search query using Google, the search results yield some websites that show several hyperlinks below their main description which apparently link to specific parts of the article that may be of specific interest to the reader.
   
   Not all websites seems to offer this feature. I was wondering if anybody knows whether this is a new feature and how websites obtain this? I also wonder on the impact it may have on websites that don't offer this feature. I don't see this happening with any Hubpages articles or its niche sites yet.
   
   I am attaching a sample from a search query leading to a Wikipedia article. If I click on "featured snippets," it takes me straight to that part.
   
   I can see how this may benefit readers who don't have time and want to get to the "beefy part" of a website fast.
   
   I imagine this would impact bounce rates, however, perhaps the hyperlinks may pique a reader's interest and cause them to choose to visit a site over another.
   
   
   

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      Solarasposted 4 years agoin reply to this

      Interesting. I see this as highlighting the fact that the current algorithm is a total fail.
      
      What I am saying is that the current algo rewards over verbosity.  For example, if I want a recipe on lemon chicken, I don't want a long story about the first time they ate lemon chicken, what the temperature was that day, and how it was the last time they saw Aunt Alice before the accident....
      
      No, I just want a recipe. If there are options or variations or good parings, fine, but all that other BS is just that. And it hinders my ability to even find the recipe.
      
      Google rewards articles that go on and on over nothing of added value. So now they are linking you to the actual meat of the article, since so much of what they reward is dross. And those that give you a straightforward recipe, explanation or whatever are several pages results back. 
      
      I find my Google results are increasingly less satisfactory.

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         alexadryposted 4 years agoin reply to this

         This is so true, it is getting ridiculous the amount of fluff is being added to articles. A while back, articles used to be 500 words, then 1,000 and now a whopping 2,000 to 5,000 words. I can see it being maybe OK for certain complex topics where all basis must be covered, but for a recipe! It gets tiring scrolling down every time to get to the recipe.

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            Solarasposted 4 years agoin reply to this

            Usually that recipe, leading the pack, is a copy of the next two recipes, but excels because it has more useless fluff.

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      lobobrandonposted 4 years agoin reply to this

      Google does this on its own, but there is another feature called the FAQ schema which is pretty helpful and shows up as questions below a search result. You can look that up.

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         Miebakagh57posted 4 years agoin reply to this

         Much thanks to you.

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         alexadryposted 4 years agoin reply to this

         Thanks, I was wondering whether this was something specific websites were doing so was wondering whether we were missing out on something. Good to know!

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   eugbugposted 4 years ago

   I tend to write very long articles, I wonder is that why Google is screwing me now?

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