I had a CPM of nearly $30 last weekend!

1. 69

   PaulGoodman67posted 3 years ago

   It wasn't on this account, but another one of mine. The HP account in question is relatively small and CPMs tend to fluctuate, typically somewhere between $2 and $7.
   
   However, a CPM of $29.69 is not normal!
   
   It only happened for a day and then it was gone. The extra money made was barely enough to buy a couple of coffees in Starbucks. But I thought it was an interesting occurrence. I've been here over ten years and I don't think I've seen anything quite like that before.
   
   (If you want my technical explanation, it's likely that a hub with a high value keyword got a lot more views than usual and upped the average - CPM is a form of average. That's the best I can think of.)

   replyreport
   1. 83

      Kenna McHughposted 3 years agoin reply to this

      Anomalies are fun, particularly in the old Star Trek series.

      replyreport
      1. 66

         eugbugposted 3 years agoin reply to this

         Like getting transported into a boulder. Or the fact that my computer had lots of BSODs this week and I've installed Windows 10 three times (which wasn't exactly fun)

         replyreport
   2. 83

      bravewarriorposted 3 years agoin reply to this

      Where do you find CPM info in HP?

      replyreport
      1. 76

         Misbah786posted 3 years agoin reply to this

         Here:
         
         
         
         
         
         

         replyreport
         1. 83

            bravewarriorposted 3 years agoin reply to this

            Thanks, Misbah. So the numbers in the earnings reports, which I do monitor, equate to CPM. Now, I get it (I think!).

            replyreport
            1. 76

               Misbah786posted 3 years agoin reply to this

               Yes

               replyreport
            2. 87

               NateB11posted 3 years agoin reply to this

               You have to use the filter and use the drop down and click on "ad program" and click submit and it will give a report of your earnings with a column for CPM.

               replyreport
               1. 83

                  bravewarriorposted 3 years agoin reply to this

                  Thanks, Nate!

                  replyreport
                  1. 87

                     NateB11posted 3 years agoin reply to this

                     No problem, glad to help.

                     replyreport
   3. 87

      NateB11posted 3 years agoin reply to this

      I think mine has been up to 10 but not 30, I don't think. That's pretty amazing.

      replyreport
      1. 69

         PaulGoodman67posted 3 years agoin reply to this

         Yes, I would generally view $10 or maybe $12 as exceptionally high. It's a weird fluke. The earnings figure had an asterisk beside it for a few days and I was sure it was going to revert to something mundane!

         replyreport
         1. 76

            wildernessposted 3 years agoin reply to this

            I don't know if they still do it, but HP used to put a few "pay per click" ads on the hubs.  Some of them were pretty high - as much as a few dollars.
            
            This can result in extremely high CPM figures for a small account.  If, for example, there were 100 impressions with a $5 pay per click ad, the CPM would be $50 for the day.

            replyreport
            1. 69

               PaulGoodman67posted 3 years agoin reply to this

               I think that's a more feasible explanation. It does look more like what used to happen on Adsense when you got clicks.
               
               I'm glad you're still alive, haven't seen you on here for a while!

               replyreport
   4. 63

      Abby Slutskyposted 3 years agoin reply to this

      Lucky you. Once is better than never.

      replyreport
2. 80

   MariaMontgomeryposted 3 years ago

   Whatever the reason, it's a good thing. Congrats, Paul.

   replyreport