Can someone help me to explain this ad program earnings?

1. 53

   Douglas Chigboposted 2 years ago

   When I checked my daily earning for the month of August, I noticed that I got $18 CPM; and $0.18 Dollars for 31 days. Now, what I am seeing on my ad program summary is $0.88 CPM, and $0.07 Dollars. Please, how is this earning being calculated? Is it not per day earning?

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   1. 67

      eugbugposted 2 years agoin reply to this

      The CPM in your stats is probably an average for the previous day. So some ads give good earnings and others not as much. If you get a lot of views on an article, that means more impressions (views of your ads). But those ads might be on an article where the ads that are shown are not worth much. So that pulls down the overall CPM average. Earnings = impressions /1000 x CPM. The CPM is what you earn for 1000 impressions. Impressions are distinct from views. If someone views your article, that is counted as a view. An impression is when they see an ad.

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2. 68

   PaulGoodman67posted 2 years ago

   An $18 CPM is actually very high. It means that for every 1,000 impressions, you get $18.
   
   Conversely, $0.88 is an extremely low CPM.

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3. 53

   Douglas Chigboposted 2 years ago

   Thanks for your feedback. Please I need to understand it better. Assuming in the month of September I made the following on daily basis:
   01/09/2022 - $2.33 CPM;
   02/09/2022 - $0.20 CPM;
   03/09/2022 - $5.02 CPM; etc
   Won't I just conclude that i have made $7.55 CPM for the month?

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   1. 67

      eugbugposted 2 years agoin reply to this

      No, because the CPM would not have been $7.55 for every day of the month. You would have to add up all the CPMs and divide by the number of days in the month to get the average value for the month. CPM isn't an earning, it's a rate of earnings. (What you earn per thousand impressions). If the CPM is $10 and you get 500 impressions, you make $5. I presume, Hubpages divide our earnings for the previous day by the number of impressions and that gives an average CPM that's shown in the stats.

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      1. 53

         Douglas Chigboposted 2 years agoin reply to this

         Thanks for taking your time to explain this.

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4. 79

   Isivwe Muoboposted 2 years ago

   Hi, Chigbo. I see fellow hubbers already gave a comprehensive understanding of CPM and earnings.
   
   It takes a while to understand these things, especially if you are new to the world of CPMs.
   
   There are days when your CPM will be quite high (like a week back when I had one of $57) and those are the days you would wish you got more traffic. Haha
   
   Just stick around, check your dashboard often and soon you'll become an expert on the subject.

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   1. 53

      Douglas Chigboposted 2 years agoin reply to this

      Thanks, Muobo, for your feedback. I believe I would be conversant with this payment in time to come.

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      1. 79

         Isivwe Muoboposted 2 years agoin reply to this

         Yeah, you sure will.
         
         Your name, Chigbo, that's Igbo, right? I'm urhobo.

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5. 61

   RahulSHrsposted 2 years ago

   It's really helpful guys thanks

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