Finalised Earnings CPM for Wednesday Dropped 27%

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   eugbugposted 2 years ago

   A big drop in earnings for yesterday. CPM dropped 27% from the relatively stable value it's been trundling along at for months.

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      Jeremy Gillposted 2 years agoin reply to this

      Same here, it's sad because fall is usually a strong earnings time. Hopefully it picks back up.

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         eugbugposted 2 years agoin reply to this

         Hopefully it's a one off.

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      SerenityHaloposted 2 years agoin reply to this

      Yikes. There is an $11 difference for me from Sunday to Wednesday. 2022 has really been unpleasant.

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   PaulGoodman67posted 2 years ago

   Yes. I couldn't f**kin' believe it. Instead of things improving, as they normally do at the end of August, there was a big dive.
   
   While your CPMs have been stable, mine have been gradually going down in recent times.
   
   That's the overall trend anyway, it's always a mixed bag for me with multiple accounts. Plus it's always complicated because an account's CPM is dependent on the behavior of individual hubs.

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      eugbugposted 2 years agoin reply to this

      It's been stable for months, but still about 33% less than last year, down to 25% less for August compared to August 2021.

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         PaulGoodman67posted 2 years agoin reply to this

         I was just stating the obvious that the CPMs vary from account to account, both the figures and behavior.
         
         But yeah, it's generally bad overall.

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   Ben716posted 2 years ago

   Same here. Does it have to do with the Google update?

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      PaulGoodman67posted 2 years agoin reply to this

      CPM is complicated. Each article essentially has its own amount, then your account has a figure which is a kind of average.
      
      The CPMs ultimately depend upon how much money that HP is getting from advertisers.
      
      It's not directly related to Google or updates. That's more of a traffic thing.

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         eugbugposted 2 years agoin reply to this

         Unless of course advertisers who pay well are looking at traffic figures and not renewing contracts, if there are such arrangements. (I saw some ads for advertising on Hubpages a couple of years ago and they were giving prices for so many million ads, so I presume there were). I guess there are also the types of ads where there's an electronic auction that automatically places the highest bidding ads in articles. If traffic drops, the bids could be lower if there isn't much interest. (All of this happening automatically). Maybe this isn't actually how it works.

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            PaulGoodman67posted 2 years agoin reply to this

            For sure, I think it's a general business rule that it is easier to sell advertising when you are doing well. When traffic is low, advertisers are less keen. That's what I suspect anyway.
            
            That said, I don't know the ins and outs of how HP organize its advertising. I suspect there will be a mixture of big contracts and small individual sales, but I simply don't know.

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               eugbugposted 2 years agoin reply to this

               When I search for "advertise on Hubpages" I can't find any results. Maybe it's done through TAG now.

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            Ben716posted 2 years agoin reply to this

            Isnt it possible for HP to provide us an in-depth analysis of the impression each article earns daily?

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               eugbugposted 2 years agoin reply to this

               I've asked a couple of times whether stats are available for earnings per article. If we knew that, we would know which articles it isn't worth wasting time on improving.

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         Ben716posted 2 years agoin reply to this

         I see.
         I have never really understood about CPM. I used to think earning was calculated from combining the overall traffic, or impression, of articles one has published.
         From your description it's quite true CPM is complicated. How the calculation is arrived, the final earnings, is difficult to know.
         When I analyze my daily earnings, at times the CPM is low and the overall impression high, and vise versa.
         On the positive side, for the past 3 or 4 months, my earnings have been increasing by $2 e.g. April $5, May $7, June $9.

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   Shesabutterflyposted 2 years ago

   I'm hoping it's a one off. I had 3 other random days in August be as low as yesterday or lower.
   
   The last few months my cpm's have been pretty stable, but I still see some bigger fluctuations occasionally in one direction or another.

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   jansharesposted 2 years ago

   Sigh. I will not see payout until November.

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      jansharesposted 2 years agoin reply to this

      Make that December, maybe.

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   Kenna McHughposted 2 years ago

   It's a big bummer of a dive!

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   FatFreddysCatposted 2 years ago

   EVERYBODY PANIC!!!!
   
   

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   eugbugposted 2 years ago

   I notice the Wednesday earnings figure has gone from finalised back to pending again.

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      DrMark1961posted 2 years agoin reply to this

      I am hoping this was just a one day mistake and not some sort of new paradigm. Have you seen earnings for Sept 1 yet?

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         eugbugposted 2 years agoin reply to this

         The figure is still pending and only partially complete. Usually it only shows half the normal impressions and CPM is less than a dollar, which would suggest that there's a huge number of low paying ads being displayed. It would be nice if we could get companies to sponsor us for articles that have a lot of views and do a deal with Hubpages where they get a share of the revenue.

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            DrMark1961posted 2 years agoin reply to this

            Is your CPM back to normal for Sept. 1 and 2? Maybe that was just a one day glitch.

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               eugbugposted 2 years agoin reply to this

               Yes, it seems to be. Wednesday, Thursday and Friday's earnings still have asterisks beside them.

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                  DrMark1961posted 2 years agoin reply to this

                  Yes, mine too. Hopefully they will still be bumped up a little.

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                     Ben716posted 2 years agoin reply to this

                     Mine have, at least, gotten back to track except on Wednesday. Hopefully, things will, at least, get to normal.

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                        DrMark1961posted 2 years agoin reply to this

                        Normal would be okay but it is still a lot less than 2 years ago. At least with normal we know what to expect.

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                           Ben716posted 2 years agoin reply to this

                           Yah, the normal always change. Before 2020, earnings were better off than the current period.
                           We will be getting used to different normals.

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   PaulGoodman67posted 2 years ago

   The bottom line is that since May last year earnings have been sinking. Most of it is traffic problems, but some of it is CPMs. It feels like we're into another "new normal" now with earnings down another notch.
   
   There's been no real end of August/start of September seasonable pickup so far.
   
   SE Roundtable and Google are saying that the new content algo still rolling out and isn't done. So far, it's been a damp squib.
   
   I actually welcome, rather than dread, Google updates nowadays, as the status quo is terrible.
   
   HP editors seem to have worked their way through Owlcation, currently seem to be on with ToughNickel, judging by the emails I'm getting. It's going to take them some time to get through all the niches!
   
   I'm guessing that there is a reasoning behind the order that they're working through them.  Maybe doing the biggest/most lucrative first...

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