Smithsonian Magazine Using a Very Similar ad Layout to Hubpages

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   eugbugposted 4 months ago

   A similar top ad/video that shifts to the right sidebar on desktop, same type of footer and inline ads. The inline ads aren't as frequent, so maybe they've specified the number or are using shift returns or some other method to vary them.
   
   https://www.smithsonianmag.com/innovati … wtab-en-gb

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      chef-de-jourposted 4 months agoin reply to this

      Slightly annoying page but with fewer central ads the text blocks are bigger - I counted 12 lines of text, 14 lines, 16 lines - which makes a huge difference to the quality of read. For me, this is the crux. If the text blocks allow for a decent few extra minutes of concentration I tend to hang around longer.
      
      And the Smithsonian can afford to be choosy when it comes to number of ads, being a historic institution and all, with authority and a different type of reader? It's been going for ages. I wonder if TAG/HP will still be here in a couple of centuries time?

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         eugbugposted 4 months agoin reply to this

         I must check the HTML to see how they're doing their paragraphs.
         Edit: They're using p tags, so normal paragraphs, not new lines.

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            Kenna McHughposted 4 months agoin reply to this

            My client has me use <p>. What's the difference?

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               eugbugposted 4 months agoin reply to this

               They do superficially similar things on screen, but the line spacing between paragraphs is one thing that's different I think. Although HTML <p> paragraph tags and line break <br> tags both create the same effect on screen, behind the scenes a line break is within a paragraph, and the two separate blocks of text on screen are all lumped together as a single paragraph, they're not separate like those created by paragraph tags. I think this affects how for instance Google interprets things. So proper paragraphs are seen as separate packets of information about something and maybe this helps it to interpret content better.
               I'm guessing some of this, but in terms of new lines, the <br> tag effectively generates a carriage return and line feed, terms referencing typewriting and teleprinter technology. So in the days before the Internet, going back to the 1840s, printing telegraphs were used to send text. These were eventually replaced in the latter part of the 19th century by electromechanical teleprinters, also known as teletype machines. Then electronic terminals replaced these. Morse code was used in the mid 19th century for printing telegraphs. This was replaced by Baudot code, then that was replaced in 1961 by a set of codes specially for terminals. This is called ASCII. It includes alphanumeric characters, but also control codes. Control codes are for controlling the movement of the carriage, ringing a bell when the carriage reaches the end of movement etc. Two of those codes are carriage return and line feed. A file for display on screen could include a line feed, carriage return pair of characters. They would move the insertion position of the next character on screen down a line and also move the insertion position to the start of the line (on a teleprinter which was like a typewriter, the Baudot code ancestor of the ASCII code physically rolling the carriage with a rubber roller up and returning it to the right. Similarly for a computer printer except that the print head moves in this case, rather than a carriage)
               
               
               
               

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                  Kenna McHughposted 4 months agoin reply to this

                  Interesting history. Well, my client is all about SERPs. They must know something when they insist on <p>.

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                  chef-de-jourposted 4 months agoin reply to this

                  Love your new laptop Eugene.

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                     eugbugposted 4 months agoin reply to this

                     

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