Statistics, Impressions and eCPMs

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  1. aoiffe379 profile image54
    aoiffe379posted 8 years ago

    After going to my AdSense account and finding the inevitable now, I decided to do some research. I looked at the statistics for the day. Then I looked at the impressions. Finally I looked at eCPM.  Well , based on my reading the CPM is click per thousand  so it means that one needs a lot of traffic.  And if only 1% of visitors   click on an ad, that is another matter. This is a fight fight , lose lose situation until the tide turns and you begin to win. I know that thousands of hubbers  fight  initially then they sit back and watch themselves win. I am not a ‘get rich’ quick mentality person. I believe in working hard for whatever I want to achieve. However, I would like to know how  traffic/visitors relate to impressions and CPM, the effect of their behavior and what AdSense pays for- is it impressions or CPMs? I am a visual learner so I need some examples that I can swallow and follow[relate to easily]. Otherwise, it would be like throwing me overboard in thirty feet of water. You can only dog paddle for a while then you might as well sink.Hopefully, one day I will learn to really swim.

    1. relache profile image85
      relacheposted 8 years agoin reply to this

      From my experience, a lot of traffic does help.  As Paul Deeds once reported, the average on HubPages is $2-$5 earned per thousand impressions. 

      I find you want to look at the largest amount of data you can to really gauge how your Hubs are doing.  Look at weeks or months, not single days, as that will produce more accurate statistics. 

      Most people pursue a niche, be it a topic, a season or a product, but what makes that work is you (the writer) being able to bring genuine knowledge and unique know-how to make your pages stand-out from all the others on the web.  A lot of people write very generally, and don't offer anything different from the hundreds or thousands of others pages on the same subject that exist in the world-wide web.

      I dog-paddled most of my first year at HubPages, and didn't build Hubs too fast so that I could learn from the ones that worked.  Once I started seeing some Hubs do better than others, I studied the hell out of them and their stats.  Then I started tweaking others I'd made, and making new ones that reflected the structure of the successful ones. 

      At the two year point, things just started to go uphill.  I kept applying the same formula over and over, editing weak performers to get better and making new Hubs that were informed by my top results.  I've got a whole series of Hubs that offer advice on Hub building, you can find them from my profile if you wish to read them.

  2. brettb profile image68
    brettbposted 8 years ago

    I've been on hubpages for 3 months and my income isn't going up as I write more hubs!

    My hubs targetting high paying finance keywords were good at first, but I guess they've just fallen down the rankings or there was a boom at the end of the financial year.

    Hubs about relationships are doing OK, they're steady earners but eCPM is much lower than finance. Maybe there was a valentine's effect as well.

    Amazon is a flop - I've sold 3 products so far.

    Affiliate marketing seems good - I have sold my own eBook from hubpages visitors.

    eCPM can be erratic unless you have plenty of data - anything with eCPM of over $200 is probably an outlier and you got lucky.

  3. IzzyM profile image88
    IzzyMposted 8 years ago

    Interesting topic. Bump.

  4. sunforged profile image72
    sunforgedposted 8 years ago

    I could answer:

    but instead i typed 'eCPM" into google

    first return … -that.html

    not sure where you got "click per thousand"

    effective cost per thousand impressions

  5. sunforged profile image72
    sunforgedposted 8 years ago

    btw it has pictures smile

  6. sunforged profile image72
    sunforgedposted 8 years ago

    although some ads do pay per impression (or view) - none of the metrics directly relate to that option

    and those ads pay so low - its not something to focus on anyway

    essentially, it seems you need to rework your entire conception of how adsense works!

    ePc is the metric that should most concern you


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