I've been wondering this for ages and haven't come across the answer anywhere ... bear with me I don't know how well I can explain this:
If you have keywords like 'children's pink spotted umbrellas' as the title of a hub and Google tells you a click is worth X amount (lets say $3 but [b]i am making this up[/b>] but it also says that clicks for the keywords 'spotted umbrellas' are $4.50. Does that mean that if someone searches 'spotted umbrellas,' comes across my hub and clicks on an ad, the click would be worth $4.50 (although I'd only get a percentage of that) or would it be worth $3 because 'children's pink spotted umbrella' is my main keyword?
Basically what I'm trying to ask is, do phrases within long-tailed keyword count as seperate keywords?
I'm just going to re-iterate that all these examples are completely made up so I'm not breaking any google rules talking about clicks.
The amount you are paid for a click is based on the add they click on not the term the page was found for.
In other words, the keywords people use to find your hub and the keywords adsense system uses to serve your ads, while likely related, are not necessarily identical.
but the adds that appear are based on the keywords in your text. So if you have one long-tailed keyword that you use throughout your hubs, does Google just pick up on that, or does it also recognise the individual words and phrases that make up that long-tailed keyword?
It's important to point out that Google Adwords has people bid $4.50 on a keyword, but people may also bid $0.10 on the exact same keyword. Just because you go for the high value keyword, does not necessarily mean you will be displaying the highest paying ads.
Does that depend on quality of your page? Whether you'll get the higher paying advertisers or lower paying ones? Or is it just random?
I am pretty usre that Google ranks the advertisements based on some kind of quality algorythm, I have absolutely no idea how that is calculated though. To be honest most of my sites are now made for sales rather than made for Adsense, so I probably am not the best person to talk to on the indepth details of Adsense optimisation (I will be reading up on it all again soon though so may be able to help you in the future!)
That's okay, I respect honest 'I'm not sure's.
I would think so, too. I imagine they have more than a few advertisers for most keywords, and would have to split them up somehow in order to serve them all.
But I read somewhere that if you block an advertiser from your page, then it will be replaced with one who pays less. As in Google automatically displays the highest paying ones available, but perhaps they meant available for your specific page.
Doesn't really matter, either way it only makes sense to strive to create the highest quality pages you can.
And perhaps working in the more specific topic areas helps to increase your chances of getting the highest bidders.
As I understand it, the amount they pay depends - among other things - on:
How relevant Google deems your page is to the keywords the advertisers are bidding on,
Google's assessment of the ad campaign's quality (something you have no control over) ,
The advertiser's conversions (which boils down to how targeted the traffic you send really is), and
The actual bid amount vs. the estimated bid amount you see in the tool.
About the "relevance" mentioned above - it's likely that Google learns over time through user behavior patterns.
For example in an article about How to Fix Widgets, at first Google Adsense might put ads on the page for Widget Fixers. But if nobody ever clicks, and over time Google figures out that we're talking YELLOW widgets here, those ads might change to Yellow Widget Fixers.
And if still few people click, but a comment or article tweak or backlink anchor text or whatever suggests to Google the page might be more relevant to people who actually fix PINK widgets for a living and who want to learn just this one time how to fix yellow widgets, the ads might switch to Wholesale Pink Widgets - and because people click those, the page would be deemed relevant to those kinds of keywords - perhaps not the ones you targeted, but the pay you see is likely to increase.
You can watch to see if this happens to your articles by observing the evolution of the ads on new articles over the course of several months. Pick articles that you know will get decent traffic and are about very specific niches to test it - not weight loss, for example. Watch as the ads get more specific - or if they don't, tweak the article to bring it more relevant and see if that affects things.
by aoiffe379 8 years ago
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