I've been wondering this for ages and haven't come across the answer anywhere ... bear with me I don't know how well I can explain this:
If you have keywords like 'children's pink spotted umbrellas' as the title of a hub and Google tells you a click is worth X amount (lets say $3 but [b]i am making this up[/b>] but it also says that clicks for the keywords 'spotted umbrellas' are $4.50. Does that mean that if someone searches 'spotted umbrellas,' comes across my hub and clicks on an ad, the click would be worth $4.50 (although I'd only get a percentage of that) or would it be worth $3 because 'children's pink spotted umbrella' is my main keyword?
Basically what I'm trying to ask is, do phrases within long-tailed keyword count as seperate keywords?
I'm just going to re-iterate that all these examples are completely made up so I'm not breaking any google rules talking about clicks.
The amount you are paid for a click is based on the add they click on not the term the page was found for.
In other words, the keywords people use to find your hub and the keywords adsense system uses to serve your ads, while likely related, are not necessarily identical.
but the adds that appear are based on the keywords in your text. So if you have one long-tailed keyword that you use throughout your hubs, does Google just pick up on that, or does it also recognise the individual words and phrases that make up that long-tailed keyword?
It's important to point out that Google Adwords has people bid $4.50 on a keyword, but people may also bid $0.10 on the exact same keyword. Just because you go for the high value keyword, does not necessarily mean you will be displaying the highest paying ads.
Does that depend on quality of your page? Whether you'll get the higher paying advertisers or lower paying ones? Or is it just random?
I am pretty usre that Google ranks the advertisements based on some kind of quality algorythm, I have absolutely no idea how that is calculated though. To be honest most of my sites are now made for sales rather than made for Adsense, so I probably am not the best person to talk to on the indepth details of Adsense optimisation (I will be reading up on it all again soon though so may be able to help you in the future!)
That's okay, I respect honest 'I'm not sure's.
I would think so, too. I imagine they have more than a few advertisers for most keywords, and would have to split them up somehow in order to serve them all.
But I read somewhere that if you block an advertiser from your page, then it will be replaced with one who pays less. As in Google automatically displays the highest paying ones available, but perhaps they meant available for your specific page.
Doesn't really matter, either way it only makes sense to strive to create the highest quality pages you can.
And perhaps working in the more specific topic areas helps to increase your chances of getting the highest bidders.
As I understand it, the amount they pay depends - among other things - on:
How relevant Google deems your page is to the keywords the advertisers are bidding on,
Google's assessment of the ad campaign's quality (something you have no control over) ,
The advertiser's conversions (which boils down to how targeted the traffic you send really is), and
The actual bid amount vs. the estimated bid amount you see in the tool.
About the "relevance" mentioned above - it's likely that Google learns over time through user behavior patterns.
For example in an article about How to Fix Widgets, at first Google Adsense might put ads on the page for Widget Fixers. But if nobody ever clicks, and over time Google figures out that we're talking YELLOW widgets here, those ads might change to Yellow Widget Fixers.
And if still few people click, but a comment or article tweak or backlink anchor text or whatever suggests to Google the page might be more relevant to people who actually fix PINK widgets for a living and who want to learn just this one time how to fix yellow widgets, the ads might switch to Wholesale Pink Widgets - and because people click those, the page would be deemed relevant to those kinds of keywords - perhaps not the ones you targeted, but the pay you see is likely to increase.
You can watch to see if this happens to your articles by observing the evolution of the ads on new articles over the course of several months. Pick articles that you know will get decent traffic and are about very specific niches to test it - not weight loss, for example. Watch as the ads get more specific - or if they don't, tweak the article to bring it more relevant and see if that affects things.
by aoiffe379 8 years ago
I have a topic that I researched in Google keyword tool.There were thre columns- Competition,Global Search and Local Search. WhatI realize from reading other hubbers is that traffic and clicks depend on 'evergreen' topics,knowledge, interest,luck,precise keywords for search engines,satisfying needs...
by LondonGirl 9 years ago
What determines how much you get per click in Adsense? Is it the topic, or some weird witchy-brew no-one really understands?I ask because 2 things have confused me, looking just now at my account, for the first time in a while.my Easter Eggs hub has been getting lots of traffic and a few clicks...
by kirstenblog 8 years ago
I would like to ask.....In your experience would you prefer to have one or two keywords that are highly targeted? Or would you try to have those targeted ones plus as many less targeted keywords as you can think of?Is there any downside to having loads of keywords for a page?
by Susana Serer 9 years ago
I've stumbled on some keywords using the google keyword tool that have very high cost per click. How do i use them to create money making hubs? Any input gladly received
by Isaac Asante 3 years ago
Hi guys,For a while I've been using Google's Keyword Tool to research high-paying keywords and their estimate monthly traffic. Normally, what I do is that I look for Low competition keywords with around 1,000 monthly searches, and less than a million results in Google Search, then I look at the...
by saleheensblog 7 years ago
I have found two different schools of experts in the internet who have two completely different thoughts on choosing keywords but both have got success in their own style.1. select high/extremely high traffic keywords. The need to do much back linking.2. select low traffic but more specific, easy...
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