CPC not adding up...what's the deal?

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   HELLAposted 13 years ago

   Hi All! I have a keyword that is searched for at least 2,000 per month with a high CPC. Every time I get a click however, I make like 50 cents on the click...the keyword is worth more than 20 bucks according to he Google Keyword Tool. What's the deal here? Am I missing something? Do I earn money based on the keywords people used to find me?
   
   For instance if the CPC of example was $50 and the CPC of examples of stuff was $5, if someone found my page by searching for examples of stuff rather than example, I would make money based off of that keyword? I don't know...I am making money, but it just doesnt seem to add up. 
   
   Thanks!

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      thisisoliposted 13 years agoin reply to this

      Remember that people are bidding $0.05 on the same keyword that other people are bidding $20 on.  The ads are then distributed accordingly. Your page is probably not ranked highly enough in Googles eyes to merit the highest tier of advertiements.
      
      Check out my hub called Why You Earn Cents Rather Than Dollars on High Value Adsense Keywords. for more information.
      
      I was pretty tired when I wrote it, so it is not my best work, it does contian some useful info though.

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         HELLAposted 13 years agoin reply to this

         I will thanks Thisisoli!

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2. 70

   sunforgedposted 13 years ago

   you have dozens if not hundreds of possible "keywords" on your articles - the one you wanted isnt triggering the ad. (its triggered by the text, not the search)
   
   .50 is a good click - now just get 100 more clickers a day and you will average out

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      HELLAposted 13 years agoin reply to this

      Thanks Sunforged...That's what I'm going for! My CPC has been steadily increasing....one of my hubs seems seasonal though.

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3. 77

   frogdroppingposted 13 years ago

   Hella you only ever receive a small % of the eCPC. That's how it works. And be careful the info that you share re your CPC. Against Adsense TOS You are using examples right?

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      HELLAposted 13 years agoin reply to this

      Right....just random numbers. I was sure not to detail specifics. Thanks for the heads up!

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4. 70

   sunforgedposted 13 years ago

   the percentage is 62% or 67% cant recall - but its better than small
   
   and he has shared nothing private and used generalizations in his post

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5. 77

   frogdroppingposted 13 years ago

   Ohhhhkay that's good then
   
   I never do the math with mine. I never do the math with anything pretty much. I remain ever impressed whenever anyone shows up chatting about % this or % that

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6. 70

   sunforgedposted 13 years ago

   its actually - 68%
   
   http://adsense.blogspot.com/2010/05/ads … share.html
   
   and some percentages work
   
   I like this one
   
   http://hubpages.com/hub/Keyword-tips-Mo … g-keywords
   
   it takes in account - hubshare of impressions and average ctr rates
   
   although one of the numbers is rather arbitrary - so it isnt rock solid..

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      travelespressoposted 13 years agoin reply to this

      It is confusing but, I just read your EXCELLENT hub on this SF.  Its great and helped me a lot.  Thanks.

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7. 77

   frogdroppingposted 13 years ago

   Ok great. So run that % calculation by me again. It's 'x' / 'x' times by ... It was a long time since I was at school

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      wordscribe43posted 13 years agoin reply to this

      Oh, for cryin' out loud, froggy!  Keep up, would ya?
      
      It's 3.14 + .986 x 0 + .04
      
      Sheesh! 
      
      (What sunforged said!)

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      1. 77

         frogdroppingposted 13 years agoin reply to this

         Nope. Lost
         
         Hello WS. Nice to see you
         
         @ sunforged - thank you. I'm sufficiently bamboozled.

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            wordscribe43posted 13 years agoin reply to this

            Good to see you, too.  I'm similarly lost! 

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8. 70

   sunforgedposted 13 years ago

   Global searches x eCpc x .68 x Z x 60% x 4% = earning potential of a Hubpage via adsense
   
   
   
   
   
   
   
   z=(arbitary percentage that top ranked content in serps is clicked ie, SERP ctr   I lowball it at 60%)
   
   4% is a rather high CTR - I would use whatever my normal CTR is instead. I think i used 3% in the hub. Im happy with 2% since adsense is my least favored aff.
   
   4% and greater is the land of the poorly targetted, mistitled, misled , badly spun or written in horrendous english, IMO

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9. 77

   frogdroppingposted 13 years ago

   *hands WS a map*
   
   We need to get back to our exclusive 100 Club

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      wordscribe43posted 13 years agoin reply to this

      Those were the days, weren't they?  Those gorgeous three digits... sigh. 
      
      Thanks for the map, I'm afraid I need step-by-step directions as well as a GPS.  Glad it's not just me.

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10. 77

    frogdroppingposted 13 years ago

    You know *getting conversational* it's late here, can't sleep because I can't breath when I lay down, and I can hear a muppet that's making owl noises. Now - we live directly opposite a gorgeous church, that looks kinda spooky in the dark.
    
    Question - should I let Boo go out and play with the faux owl. She wants to
    
    Back to the OP - I shall go read SF's hub. Maybe that will help. If I work it out WS, I will come back and share my simple understanding of it.

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