Can I send a reader to amazon, without using the amazon capsule, but with a hyperlink and collecting the revenue if the reader buys the product I referred.For example I have a list of books and i want that the books name would refer to the amazon page, where he/she could buy the book, and i would collect small percentage.
That is possible, to the extent that Amazon can provide you with regular affiliate links. You would be restricted to 2 such links per hub due to the rules about "overly promotional."
Also, you could create an Amazon aStore and direct them to that. However, the two link rule still applies and you must not place the link across all hubs as this will have an effect on your hubscore.
It just might be easier if you used your affiliate code that integrates with the capsule if it is a one off, though.
The amazon capsule will convert a lot more than the 40% you lose referring through hubpages.
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