Maybe it's time to start writing longer hubs...
http://www.utne.com/Great-Writing/Long- … reads.aspx
Q & A, how-to and many other niches can't be stretched more than 400 words. If anyone is reading Jacob Nilson's usability study then they'll observe short attention span(and in turn huge bounce rate) for some topics with longer content in their analytics data.
Jakob Nielsen concludes that both short articles (400-ish words) and longer articles (1000+ words) succeed - they just attract different kinds of readers. Plus, it was an old study - 2007 - so maybe the reader habits have changed since then.
Desperate buyers will read 1000 words ? or 400 words ? (I'm pointing to those list-based product hubs which are written to target desperate buyers). I see that in no way buyers are changing their habits over time, in fact they're taking less time to read through review that is unnecessarily too big (ref- bounce rate). Again these are niche specific observation.
I guess it depends what kind of hubs we're writing. I think my shortest one is a product hub, but most of mine go over 1000, a few over 1500. With some subjects, it takes more words to communicate, and those topics generally bring in a different audience.
That is an interesting article. Thanks for sharing.
by Doug West3 months ago
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by Jeremy Gill6 days ago
Please feel free to correct me if I'm mistaken about any of these statements. As I understand things, we Hubbers want more words in our Hubs both because it looks professional and because each word increases the chances...
by Mahaveer Sanglikar6 years ago
Does large Hubs attract more visitors than smaller ones?
by DNemesis6 years ago
Alright, so in an effort to improve both traffic and conversions, we should explore whatever myths or curiosities some of us may have. People have often said that an article's length defines quality, at least to the...
by Jackie Lynnley3 days ago
I have a notice from HP that someone may have stolen my article and although I should know how to check this out I do not and looking online is not getting me any closer. Could anyone please help?...
by Audrey Selig4 years ago
Do you have more traffic to longer articles -1000 words or those with 500 to 700 words?
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