I want to put up a blog for to my website. Should I just put one in the website or would it be better to start one off-site--a Google blog? I want to increase traffic. Would a Google blog help, since it is a link?
So far I have had zero success with that, but maybe it just takes time.
The quality of a backlink isn't about where you start the new blog, it's about how old the blog is. If you started a new blog today for backlinks, it has no age, no authority and little content.
On the other hand, a link from a Google blog that is two years old, has backlinks to it and has plenty of content will be worth more in the eyes of Google.
For more info check out my hub on backlinks.
IMO all websites should have a blog as part of the site. Blog post offer much more for your readers and give your site more SEO.
However I assume your site is not made with wordpress or other blog software. So you would need to make a new folder in your site directory and put your wordpress blog there.
I myself make all my sites using wordress from the start.
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