ST. LOUIS (AP) -- Budweiser is getting a new look as its parent company tries to revive weak sales in the U.S.
Anheuser Busch unveiled a bolder, sleeker design for its cans Wednesday that puts a heavy emphasis on the "bowtie" design it has made a focus in recent marketing.
It's the 12th redesign since Anheuser-Busch began offering Budweiser in cans in 1936.
http://finance.yahoo.com/news/Budweiser … 8.html?x=0
don't know if I like it or not..
I've seen different versions of the can which I like much better... this doesnt seem to be anything special (from a marketing perspective), it looks more modern losing that traditional ribbon/banner that they have had for the past 10 can designs, which is good because the logo in itself was dated and tired, but I think if they wanted to strengthen weak sales they should have done something more...perhaps integrate a new color? Four cans ago (maybe 5-I am not sure) they turned their can design from a horizontal design to a vertical design (and that went over well for them). I think that something as equally dramatic should have been done this time as well. You want people to stop and notice the redesign and respond with 'oooo ahhhhh....that's cool'.
All we can say about this redesign is 'Wow...that's a really red can- with although a modern design, a basic design... There is one thing I do really like but I am Not sure if it was on previous cans, but I do like the red tab?
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