I just got this message from AdSense saying...
"You have 195 250x250 ad units on sabrebiade.hubpages.com, which are delivering an eCPM of $0.14. Upgrading these ad units to the 300x250 format could substantially increase your overall revenue.
Upgrade your ad units!
Advertisers prefer wider ad units for their premium inventory, resulting in higher bids for your ad placements. Though all sites are different, publishers typically see $0.81 eCPMs when using the wider ad size.
Start now by changing the small 250x250 ad units on sabrebiade.hubpages.com/hub/xxxxxxxxxxx to the larger 300x250."
Well I would if I could...LOL
How do I go about telling HP about this?
Or will they see the forum post here?
PS: That should say "My" Hub Pages...sheesh!
Hopefully the HubPages staff is listening and heeds this.
Sounds like a mass email Google might have sent out, perhaps HP got one too.
Or you could email them at email@example.com or email Jason, Paul, Simone or Maddie directly.
HubPages has a unique ad layout that might be confusing the AdSense automated system for detecting these type of things because of the HubPages ad program.
The 250X250 is the second best performing ad slot on the page to the 728X90 top banner. The 300X250 above the fold slot performs under these two.
We test new ad layouts to see if we can improve them, but generally, the 250X250 is pretty strong on HubPages.
Also, for folks in the HubPages Ad program, there are often more than three adsense ads on a page.
I have always heard that 300x250 was better than 250x250.
I use 336x280 on my blogs, never 250x250 because of that.
But HP is a different animal than blogs, so it may be the other way around here.
If you look around the Web, the 336x280 Large Rectangle, the 300x250 Medium Rectangle, and the 160x600 Wide Skyscraper are hammered home time and time again.
Interesting, I wonder if that is true or not. I checked my email, and did not see one - unless I deleted by accident.
I would love to have a higher CPM though.
I got one too. They said I had empty ad units. But I thought that Google frowned on too many ads?
Oh, and my email did not say the same thing. They linked to one of my hubs, suggesting ad placement. And the numbers were different.
I just got an email that informed me that I could run up to three ad units per page but was not doing so on 195 of my 200 Hubs. I've forwarded it to Admin.
The email included the following:
I'm a tad disappointed to learn HubPages is not optimizing our AdSense performance as much as it could be. A Potential 200% increase in earnings is something I take seriously given how badly my Hub earnings were dropped by the introduction of HubPages' own program.
You seem to be running HP ads. They may be taking your ad slots.
Odd that both your message and my message mention "195 Hubs" isn't it?
And for reference, I'm not running HP Ads, I'm running straight AdSense
Wow...they must be serious about this.
I just got another e-mail from them.
That's two in less than 24 hours...
We've noticed that you have a lot of small ad units such as the 250x250 ad unit on sabrebiade.hubpages.com. Here's our recommendation: Change your smaller ad units to the better-performing 300x250 ad units and monitor the results!
Upgrade your ad units now!
Not convinced yet?
Currently you have 195 250x250 units on your site that are earning an average eCPM of $0.14. Increasing the size of these ad units to 300x250 could substantially increase your eCPM and overall revenue. Publishers typically make $0.81 eCPM with the bigger format and you could see similar results too!
If you'd like to learn more, check out our case study on how CareerPlanner.com increased their revenue by 165% by making similar changes.
Click here to update your ad units and start earning more!
The Google AdSense team"
So three of us got the notification (me twice).
HubPages has a non standard agreement with AdSense. We've always taken optimizing revenue very seriously. I suspect the confusion from the AdSense messages comes from using the AdSense API and the HP Ads program.
For those people in the HP Ads program we often put more than three AdSense ads on a page (because we have this capability). Some ads are through us and some ads are tied to your individual AdSense account. Adsense sees these as different accounts. That's why you can see earnings in your AdSense account and additional earnings in your HubPages Ad Account. https://hubpages.com/my/earnings/hpads
So in regards to HubPages, and the HP Ads Program you have more than three adsense ads on most Hub views, but AdSense can't tell.
I'll see if we can get AdSense to clear this up.
Sabre - curious to know why you aren't in the HP Ads program? Will it allow for all ad placement to be Google Adsense instead? Does that pay you more?
Me neither, and i got the message too, for both of my accounts.
Evidently AdSense is still monitoring my Hubs because I got yet another e-mail from them today...
"We've noticed that you have a lot of small ad units such as the 250x250 ad unit on sabrebiade.hubpages.com. Here's our recommendation: Change your smaller ad units to the better-performing 300x250 ad units and monitor the results!"
They seem really adamant about this.
Oddly enough though, I checked and my CTR is over double on HP what it is on my blogs.
So evidently, the size HP is using is doing pretty well.
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