September saw a truly awesome earnings and CPM from HPads, and (Jason?) commented once that a part of the reason was those giant, colorful Drano ads that no one liked.
As of October 1 CPM has dropped 50%, along with a large drop in income. Those big ads are also gone - the conclusion is obvious that Jason was right and Drano ads were responsible for a good bit of the incredible September CPM. Has anyone else seen this? They were apparently only put on hubs in the "home" category (which half of mine are) so that's where they would have the most effect.
To HP staff: Bring back Drano! Or a replacement, at least. (cracks whip over HP staff) Seriously, it might be nice to have a little more information on how HPads works - do you typically have a 1 month agreement with advertisers, or can it change day to day? Can we now semi-expect current ads to be shown for a period of time?
We're going to have a second "flight" with Drano in late-November and early-December, for about a month.
The Ad Program is fairly complex: it includes direct deals with advertisers (like Drano) but also deals through ad networks, and other network relationships we maintain long-term.
We are as incentivized as you are to make the Ad Program work as well as possible, as you might imagine.
Yes, I imagine that HP wants that income as much as I do. Well, almost as much, anyway!
While I know many hubbers didn't like them (including me!) they did so much for my bankbook I'd take them back any day.
I thought that was pretty much the deal with ads, but thanks for the information, Jason. It never hurts to understand better how things work!
Thanks for all your efforts, Jason and staff. The Hub Ads must need a lot more effort putting into them than Google Adsense. Despite some dips in CPM, from my perspective the Hub Ads have been a big success so far overall!
the only money I get on this site is from HP ads. It's not much, but hey, I'm thrilled the HP ad program exists. I've made about $8.00 in the time that I signed up for them and, oh,nearly $2.00 in Google Adsense.
and by the way, $1.19 of that $2.00 was *before* I signed up for HP Ads.
You should be aware that using HPads costs in terms of adsense income. Only be testing for a month or so with and without HPads can you tell which will work for, and only by comparing earnings per 1000 views both ways.
Some hubbers report better income with only adsense, but the majority seem to prefer using HPads - I certainly do!
Yes, it's an additional revenue stream that works for us overall, and, anecdotally based on what people have reported in the forums, about 80% of Hubbers who have tested them against AdSense-only, too.
Our goal is to work on the monetization piece for everyone, allowing Hubbers to focus on what Hubbers do best: write high-quality, informative, interesting, and authentic Hubs.
by Janis Leslie Evans 2 weeks ago
I published an article on suicide. I thought the ads were off until it gained more traffic. But I just checked it out and it appears that the subject matter falls outside of the TOS?!!?? I had no idea. Staff and veterans, please clarify.
by Dorsi Diaz 8 years ago
Something just occured to me, not only are we writers here but we are ALSO CONSUMERS. I see nothing wrong with clicking on a fellow hubbers google ad if it's something we are interested in. I am getting the feeling that some people are afraid to do this for fear of reprisal for being click happy...
by sheerah 6 years ago
I'm having the hardest time trying to figure out Google Adsense. I applied for it, I was accepted, and it said ads will begin to appear in one of my hubs. In my account the earnings program is active and so is Google Adsense. The question is, do I have to do anything to add Google Adsense to my...
by Michael Willis 7 years ago
April was one of the worst months since I first started. It is time for a change. So, I am turning off the HP Ads for May (at least) to see if things get better. 4 clicks on Adsense for April? The Ads just are not anywhere close to the Hubs and it makes sense readers Not click Ads they are not...
by sunforged 7 years ago
Just saw a Drano ad for the first time. Pretty in your face and obnoxious. May have been less noxious if it wasnt on a hub about kids toys So are these full pagers only appearing on HP's impressions? Have you seen them?What do you think ?, Im feeling like I would be instantly turned away and...
by Brie Hoffman 6 years ago
I just switched to HP from adsense and have noticed that there are some ads that I find offensive (for women in Russia for example). I find it interesting that HP will ding me if I put something off-color on my hubs but this is allowed. How do I get these kinds of ads off my hubs?
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