Google is rolling out another huge change to their algorithm called Caffeine. 35% of all searched will be affected. New and updated material will get a better result accoreding to Google. We have to see how this will work out, but my take is that the more we update a hub the better the search results.
Hang on, folks. We are in for another ride.
CNBC.com has the news release I read.
I thought this was already rolled out. I don't think this will have much impact on evergreen content, but should actually help those that write news or hot topic of the moment content.
I think this one is long overdue. I might get flamed for it, but I think this is in the best interest of searchers.
That's not how I understand it at all: rather it is a quicker way to get articles indexed. It has little to do with placement on the SERP's, except that new content may be indexed faster and if it outranks older content the older content will drop sooner in the SERP's as a result.
http://googleblog.blogspot.com/2010/06/ … feine.html
Google rolled this out a few years back to include Twitter feeds. Google paid Twitter, but the deal ended without a new deal in place. This is a new and improved Caffeine 2 update. Evergreen should be fine. But then again we never saw Panda coming either.
OMG - is my face red now! Does this mean I shouldn't mention forum post dates when someone re-opens a months old thread anymore?
It's a huge benefit to people that search for stuff like games. Anyone that does so knows the frustration of having to waste time surfing obsolete material, or quickly put together freebie games from years ago. They shouldn't be outranking games that are on the rise or trending, it was ridiculous.
Google's freshness update will affect the search results for some types of queries. Basically any niche where new information is better than old such as:
http://searchenginewatch.com/article/21 … f-Searches
I've had a look at a range of of different search terms and the % of fresh results on the first page are different for different types of queries.
Edit: I should have said it's already happened, not something we need to wait for.
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