Get Ready for Google's Caffeine Update

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   KeithTaxposted 12 years ago

   Google is rolling out another huge change to their algorithm called Caffeine. 35% of all searched will be affected. New and updated material will get a better result accoreding to Google. We have to see how this will work out, but my take is that the more we update a hub the better the search results.
   
   Hang on, folks. We are in for another ride.
   
   CNBC.com has the news release I read.

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      jcmayer777posted 12 years agoin reply to this

      I thought this was already rolled out.  I don't think this will have much impact on evergreen content, but should actually help those that write news or hot topic of the moment content.
      
      I think this one is long overdue.  I might get flamed for it, but I think this is in the best interest of searchers.

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2. 95

   wildernessposted 12 years ago

   That's not how I understand it at all: rather it is a quicker way to get articles indexed.  It has little to do with placement on the SERP's, except that new content may be indexed faster and if it outranks older content the older content will drop sooner in the SERP's as a result.
   
   http://googleblog.blogspot.com/2010/06/ … feine.html

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      Cardisaposted 12 years agoin reply to this

      The date on that post said 06/08/2010

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      1. 74

         KeithTaxposted 12 years agoin reply to this

         Google rolled this out a few years back to include Twitter feeds. Google paid Twitter, but the deal ended without a new deal in place. This is a new and improved Caffeine 2 update. Evergreen should be fine. But then again we never saw Panda coming either.

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         wildernessposted 12 years agoin reply to this

         OMG - is my face red now!    Does this mean I shouldn't mention forum post dates when someone re-opens a months old thread anymore?

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            Pearldiverposted 12 years agoin reply to this

            I prefer Slow Women
            
            To hell with 2 minute terriers
            
            So I don't mind you quoting something from 10 years ago - I missed it first time around anyway 
            
            
            However... in future...

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3. 85

   dungeonraiderposted 12 years ago

   It's a huge benefit to people that search for stuff like games.  Anyone that does so knows the frustration of having to waste time surfing obsolete material, or quickly put together freebie games from years ago.  They shouldn't be outranking games that are on the rise or trending, it was ridiculous.

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   Cardisaposted 12 years ago

   I'm allergic to caffeine!

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5. 92

   Susana Sposted 12 years ago

   Google's freshness update will affect the search results for some types of queries. Basically any niche where new information is better than old such as:
   
   technology
   celebrity
   tv
   sports
   gaming
   
   http://searchenginewatch.com/article/21 … f-Searches
   
   I've had a look at a range of of different search terms and the % of fresh results on the first page are different for different types of queries.
   
   Edit: I should have said it's already happened, not something we need to wait for.

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