Two mentions and all the wrong ads? SEO help please?

1. 69

   Kate Downsposted 16 years ago

   Mornin all.
   
   I published a hub this morning and because the subject was an alternative use for a medication, all the ads were for the drug's traditional use.
   
   So, I went through and removed the drug's name as much as possible, while trying to make sure it still made sense.  There are only a couple mentions of the drug now and still all the ads are wrong.
   
   It's hard to believe that TONS of references to weight loss are beaten out by a couple mentions of a drug name.
   
   Could someone take a look please and tell me what I'm doing wrong.
   
   http://hubpages.com/hub/Naltrexone-The- … racle-Drug
   
   Thanks!

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2. 75

   Lissieposted 16 years ago

   You are showing weight loss ads here in Australia - is that what you were after?

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   1. 69

      Kate Downsposted 16 years agoin reply to this

      YES!!!  Thank you.  I'm still showing drug addiction recovery ads when I look, but maybe that will change soon.
      
      Thanks so much for taking a look.  I feel less stupid now.

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      1. 58

         Jerrico Usherposted 16 years agoin reply to this

         It's all about keyword saturation

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         1. 73

            WordPlayposted 16 years agoin reply to this

            Exactly; that's the problem. Sometimes the keyword saturation for the hub attracts an ad that's appropriate keyword-wise, but out of place on the user level.

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3. 73

   WordPlayposted 16 years ago

   Unfortunately, I'm seeing drug addiction ads on the page. (I'm in Florida.)
   
   I've been having a lot of problems with off-target ads lately. One thing you can do is to enter the URLs of the ads you don't want into the Google Competitive Ad Filter at https://www.google.com/adsense/filter-online. Make sure to read the instructions on how to obtain URLs before you do anything.
   
   Most of the URLs I enter get blocked but some either take time or aren't being blocked at all. But I figure anything I can do to get at least some of the off-topic ads off my pages is helpful.

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      AEvansposted 16 years agoin reply to this

      I didn't know we could do this so thanks for the info as we are always on a learning curve.

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      1. 73

         WordPlayposted 16 years agoin reply to this

         I thought it might be good to clarify how I use the Competitive Ad Filter. There are two times I use it: When my hubs usually have well-targeted ads but I find them alternating with bizarre, unrelated ads; or if an ad could be considered on-topic but is not a good fit.
         
         The first set of circumstances happens a lot with my Christmas hubs. The ads are perfectly targeted and then when I come back later in the day, they're not. I know this could have something to do with the amount of traffic (according to Paul Deeds, hubs with less traffic could potentially have more poorly optimized ads) but I've also seen it happen on hubs with a lot of traffic. So I try to get as many of the yucky ads removed from my account. As I said before, sometimes that works, sometimes it doesn't.
         
         The other time I use the filter is when an ad could be construed as on-topic but just isn't appropriate. For example, a loudly colored "Push My Love Button -- Hard" ad keeps appearing on my vintage angels clip art page. I guess the tie-in is between love and angels, but it's a little shocking to have that ad hovering above those sweet little cherubs. ;-)

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4. 60

   Craig P. Gillposted 16 years ago

   What I would do is approach the situation as if you were looking to place the hub as an ad or optimize for the search engine results. You can filter all day long and you will likely discover  generation of the same type of ads for your hub because the ads are placed for relevancy of the content of your hub. I would replace "alternative" with "Off-label."
   
   What is an off-label medication?
   
   A drug is used off-label when the doctor prescribes that drug for a medical use other than the one that received Food and Drug Administration (FDA) approval.  Off-label prescribing is a commonly used and accepted medical practice.  These drugs do have FDA approval – but for a different use.  For example, doctors frequently prescribe FDA-approved anticonvulsant medications for persons who do not have seizures, but who need a mood stabilizer.  When an anticonvulsant medication is prescribed for use as a mood stabilizer, that is considered an off-label use.
   
   
   Keyword suggestion: Off-label medication, Off-label medication use, Off-label prescribing,Off-label use of (insert name of medication) etc...
   
   Good Luck!

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5. 69

   Kate Downsposted 16 years ago

   Thanks everyone for the help.
   
   I'm still seeing rehab ads too. 
   
   I'll keep working on wording and I'll try the filtering.
   
   Craig... thanks for the off-label info.

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      terrygposted 16 years agoin reply to this

      Having Google Adsense on your page provides a very good marker as to what the topic, the adsense bot is picking up, that the article is about. If you have got your point right then both the audience and bot will know what your talking about. This, your hub, is a typical example.
      
      If you go to Edit then Find and put in the offending keyword it will be highlighted in your text. This then allows you to use a different word, thus ridding the keyword being picked up.
      
      Your two keyword offenders are "alcohol" and "addiction". Thats what the bot sees and this is the ads being served. Delete them (those keywords) entirely, even the word "drug" perhaps if that does not work.
      
      One extremely useful way for the bot to pick up your keyword that your targeting is to use it in the first sentence, right at the beginning.
      
      I am sure if you make these three changes you will see more appropriate targeted ads.
      
      Another trick is to bold your keyword as well as having once your keyword in italic.

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6. 69

   Kate Downsposted 16 years ago

   WOW...
   
   I didn't know putting keywords in bold or italics would have an impact.  Thanks so much!!!

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