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I have noticed a nice increase in Hubpages CPM that has partially offset the decline in traffic, helping to maintain income. Have most people found this? I have been trying to target topics with higher Google CPC rates and I was wondering if this may have helped. Are most people seeing this?
Yes, mine's better. Whether HP are doing better with advertising or being more generous, I am not sure (does it always work on a strict 60/40 split or do they have some flexibility?). Anyway, my HP ads money is up about 10% for March.
It's always on a 60/40 split, given that the math cannot be perfect.
What I mean is that if there are 9 views today, you are not going to get 5.4 views. There is always some variance from a perfect split, although as the number of views grows that variance (on a percentage basis) gets smaller and smaller. It is also on a random basis so that no one gets the same period of day and this will result in something less than perfect as well but it, too gets closer the larger the number of views.
CPM varies, too, with the actual ads being shown. Some advertisers pay more, some pay less. HP can try to get nothing but high value ads but it isn't always going to be possible. I know that last year during the Drano campaign I saw some unbelievable CPM figures - wish they could get them back!
I think it is more likely HP is attracting higher paying ads, but targeting topics with higher CPC from Google may Help. My earning remained the same for March cf Feb, but CPM was up 20%. I don't think the 60/40 split changes - ever!
My Adsense was up 10% too last month. The disappointment was Amazon, which continues to slip.
This week probably won't be great for me, as it's Spring Break, so I will lose the school traffic.
(Hats off to the HP team, by the way - HP ads were a great idea and they definitely give HP an edge over most of their rivals, as far as earnings go!)
I'm certainly with you there - HPads do far better than adsense ever did for me.
I agree. The HubPages ad is an amazing system. Everything is more consistent and CPM is higher for me than it was for Adsense.
My HP earnings were up, too. However, today I've had almost no traffic. I hope that isn't an indicator as to what April will look like! It's probably because it's April Fool's Day somehow....
Jason once said which subjects get the best HP ads CPM. Tech was one for sure and I think the others were law and health, but I can't be sure.
I guess its related to Google CPC - so if you do research using the Google Adwords Tool or its derivatives - choosing a topic with a higher CPC should give a higher CPM - though its tougher to compete.
Google CPC? Nope. It is related to custom campaigns (like drano) and MSN ads.
So that's where all my money went down the gurgler!
I actually think it's a combination. Both Will and skyfire are right.
What about Me? Aren't I right too? About 50% of the HP ads are Google ads and so CPC should be a predictor.
My traffic today is the highest its ever been Hoping this lasts and continues to grow as I update/modify more hubs. One of them after updating adding pics and stuff took off from 5 views a day to 40 today! It's small but for that hub its great considering the percentage rise.
Paul was mentioning HP ads, I am not sure exactly what those are.
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