What motivates a consumer's choice of a beverage? how important is a brand name?
A lot of things motivate a consumer's choice of beverage including price and brand loyalty, as well as more personal factors like taste.
Brand name is particularly important because a brands popularity helps increase its popularity. When people see a lot of people drinking starbucks, the next time they go out for coffee they think, "hmm, what about starbucks?"
Thus, the more popular a brand beverage is, the more "free advertising" the brand beverage gets since everyone is walking around with the same brand beverage.
by shonuUu 9 years ago
What motivates a consumer choice of a beverage? How important is a brand name?describe which factors in the macro-environment will significantly affect the future of both Coca Cola and Pepsi Co.How will each individual factor influence the companies marketing activities?
by Karina S. 9 years ago
I love Tiffany-jewelry- also I think it is overpriced, but stilllove it
by Fayme Zelena Harper 10 years ago
I was reading a blog on monetizing adsense and the writer mentioned that you could lose both your Google Adsense and your blog if you put brand names into the title, because then you'd be driving traffic to your blog on the tails of someone elses trademark. Is that true or was he misinformed...
by wytegarillaz 8 years ago
Do you prefer to buy a hat, t-shirt or bag for yourself if buying a brand name ?If you were going to buy one item either a hat , t,shirt with a slogan or a bag with a picture on it which would you buy for yourself or friend ?
by earnestshub 8 years ago
I can buy a bag of rolled oats generic for a dollar a pop.The same weight in a box from a brand name is 4 bucks and more.IS there gold involved in the packaging or are we paying all that extra for some advertising wide boy to support his coke habit?
by Sauvignon 7 years ago
Pineapple Juice and Malibu Rum, Yum! Goes down too quickly though...
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