What motivates a consumer's choice of a beverage? how important is a brand name?
A lot of things motivate a consumer's choice of beverage including price and brand loyalty, as well as more personal factors like taste.
Brand name is particularly important because a brands popularity helps increase its popularity. When people see a lot of people drinking starbucks, the next time they go out for coffee they think, "hmm, what about starbucks?"
Thus, the more popular a brand beverage is, the more "free advertising" the brand beverage gets since everyone is walking around with the same brand beverage.
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