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Fiat lets its Italian Style grab you by the tie and smack your face

  1. uncorrectedvision profile image60
    uncorrectedvisionposted 6 years ago

    Super Bowl advertisements are where ad companies and advertisers want to shine.  My favorite commercial could be seen as sexist or silly or shallow - that is if one has no sense of style, sensuality or humor.  Italians know style and the Fiat Abarth spot was brilliant, sensual, fun, funny and dripping with style.

    The gorgeous woman in the advert is Romanian but everything else is Italian including her little tirade.  Even when translated it drips Italian.  What a great commercial.  What do you think?

    "What are you looking at? Were you stripping me with your eyes? Poor thing, You could do no less. Did it make your heart skip a beat? Did it make you dizzy? You’ll be lost thinking of that sensation forever."

    http://www.youtube.com/fiatusa?sid=1037 … paidsearch

    1. couturepopcafe profile image61
      couturepopcafeposted 6 years agoin reply to this

      Very cute but probably did more for you than it did for me. Good casting. Even if the roles were reversed and I were the woman buying the Fiat, the fantasy would be different. So it's difficult to give a proper perspective.

      If the guy was Colin Farrel, for example, and the product was a great pair of shoes (as products go), I'd appreciate it more. Kind of like the commercial with the Greek guy, what's his name. with the yogurt.

      Definitely the best auto commercial.


      1. Sparklea profile image73
        Sparkleaposted 6 years agoin reply to this

        I just watched the commercial.  I burst out laughing at the end.  The whole time I kept asking myself, "where is this going?"  I will say this:  It is definitely MEMORABLE.  Viewers will remember it, whether or not they like it.  And that will make the advertisers very happy.  I applaud it for its originality.  Also, it certainly keeps your attention.  A very good commercial!

        1. couturepopcafe profile image61
          couturepopcafeposted 6 years agoin reply to this

          That's exactly what I was thinking. So it was definitely geared toward the male market. Or maybe not. Males were enthralled right from the beginning based on the obvious. Females were perhaps intrigued to know 'where is this going?'

  2. ImKarn23 profile image78
    ImKarn23posted 6 years ago

    I'm with couturepopcafe! Colin Farrel works just fine with me! I can see Sophia Vergara in the woman's part perfectly , as well. now...SHE's HOT! LOL

  3. Disturbia profile image60
    Disturbiaposted 6 years ago

    The girl was hot and the commercial was cheesy.  Neither of which is going to make me run out and buy a Fiat Abarth. But I'm pretty tempted to get myself a Chevy pickup though... and maybe some twinkies  wink.

  4. optimus grimlock profile image60
    optimus grimlockposted 6 years ago

    I thought it was funny that ford didnt have a commercial at all! The chevy and kia commercials were better then the fiat one. Its funny how fiat had big cars in the 30's-40's now there the size of mini coopers!