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Well, it was news to me too and I am in the beverage aisle, buying other Coke products for mycokerewards every week! Never saw it until this question was asked here.
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This gimmick is used to perk up sales. Does coke use aspartame or saccharin or splenda? I read that toluene, a carcinogen, is found as byproduct in making saccharin banned in 17 US states.Ther's safety issues in splenda,aspartame. Gmick on here too.
Well, if I must confess, I don't drink Coke but I do drink other Coke products like Minute Maid DIET lemonade with 5 calories - can't recall which of the sweeteners are used. What a way to go!
Wow....and my prenatal nutritionist at a big name research hospital in Boston recommended it as a sugar substitute when I was pregnant.....with prenatal diabetes. Ugh
Seafarer Mama -- what did they recommend? Was it the Diet Minute Maid Lemonade or one of the sweeteners. Gosh, I recall way back in the 60s. My grandparents used that little tiny "pill" of saccharin in their tea and coffee.