Statistic show, alcohol drinking habit change greatly between Gen B, Gen X and Gen Y. For Gen B is about taste of certain brand, usually prefer high class wine, so also a highly cultured drinking habit, this start to change by Gen X. By Gen Y, people don't drink because they like the taste of certain brand alcohol or class, people of this gen, generally drink to get drunk, a substitution to harmful drug, so for a while after work, they can forget about work place or financial problem and stress, usually prefer cheap beers, while alone or at parties (From this gen myself, I can totally relate)
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