What motivates a consumer choice of a beverage? How important is a brand name?

  1. profile image51
    shonuUuposted 6 years ago

    What motivates a consumer choice of a beverage? How important is a brand name?

    describe which factors in the macro-environment will significantly affect the future of both Coca Cola and Pepsi Co.How will each individual factor influence the companies marketing activities?

  2. LeisureLife profile image73
    LeisureLifeposted 6 years ago

    Color, taste, and price are the key components. For example consumers are more likely to purchase a product if the color is red then say yellow.  Speaking of drinks, check out this energy drink concoction:

    http://hubpages.com/hub/Energy-Solution … -for-Hours

 
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