Scotch Whisky Shortages Feared As Asian And Latin American Demand Rises
The Huffington Post Joe Satran First Posted: 12/ 2/11 12:23 PM The Scotch whisky industry is like the Titanic. It's big, famous, awash in money and sees a lot of action in the North Atlantic. The Scotch whisky industry and the Titanic also share a marked difficulty responding quickly to adversity.
In the case of the Titanic, this was a product of the ship's huge size and consequent momentum; any James Cameron fan can tell you that this momentum made it difficult to avoid icebergs. The whisky industry's lassitude, on the other hand, is a function of its product's long aging times. The Glenfidditch or Johnnie Walker Blue you buy at your local liquor store was originally produced over a decade ago, and then laboriously aged in oak casks. This lengthy maturation process means that a spike in demand for whisky can't immediately be offset by a commensurate increase in supply.
According to the Guardian, Scotch demand is spiking right now, thanks to an expansion of the Asian and Latin American middle class and a gradual reduction in import tariffs on whisky. These factors have led some in the industry to fear a serious shortage in the whisky supply -- one that will be hard, if not impossible, to address in the near term. http://www.huffingtonpost.com/2011/12/0 … 25621.html now this is a problem.. Is anyone afraid of running out of Scotch?
An interesting theory. The whisky producers here in Scotland do have huge stockpiles available at any one time but I suppose an unprecedented level of demand could soon cause them to diminish. From a purely selfish point of view, I am hoping that in the event of any future shortage, priority would be given to the locals - even though the level of duty on spirits in the UK makes whisky more expensive in Scotland than it generally is overseas! When I visit Germany, I stock up on my national drink at huge price savings.
If you do happen to find yourself running short, don't worry. I am totally corruptible and attempted bribery is always welcome!