Burger King tests home delivery
The company says it has new technology to keep food hot and crispy in transit.
By Kim Peterson on Tue, Jan 17, 2012 11:08 AM
Can't make it out for a Whopper? Burger King just might bring it to you.
The fast-food chain has begun delivering to homes in Washington, D.C., USA Today reports. If the test goes well, the King may expand the service to other cities.
Home delivery has always been a challenge for the food and beverage business. Pizza restaurants obviously have found success, but burgers and fries don't hold up quite as well in transit. They also lose some appeal in the microwave. Finally, the size of a fast-food order isn't normally large enough to justify the expense of delivery.
So why is Burger King doing it? The now privately held company tells USA Today that it has created "thermal packaging technology" that can keep Whoppers hot and french fries crispy. So no need to reheat your order in the microwave.
The orders have to be fairly substantial -- $8 to $10 at a minimum, depending on the store -- and Burger King adds a $2 delivery fee.
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is this really a good idea? Aren't we Americans fat enough going to fast food places without them bringing it to our fat asses on the couch?
I agree Stacie. This is utterly ridiculous for several reasons. One we're already fat and out of shape enough as it is. Two Burger King is now #3 in the fast food wars and it's not going to dig itself out of that hole by just offering delivery. Three, the prices are completely ridiculous for delivery when you would burn that much or less in gas going and getting it your lazy self. Okay rant over but I think this is going to be a fail on several levels for them.
Perhaps they will do well in dense urban markets.
Personally, I might pay for delivery only if the office where I am working "encourages" me stay at my desk during lunch breaks. I wouldn't have Burgerking everyday of course. It would be my last resort. (That has a way of becoming a bad habit.) I make much better hamburgers at home. My fries are not that great; but, I am not ordering eight dollars worth of french fries.
I guess the company should try. I hope they learn something.
I couldn't believe this when I read it this morning...I even wrote a hub about it!
Fast food places are having trouble keeping their customers and are trying new tactics. McDonalds started the dollar meal and Wendys has dollar items on the menu. A while ago I reported about White castle's plans to serve alcoholic beverages, and today burger King will try home delivery.i guess they mean it when they say 'have it your way."
I can't even imagine how cheap and disgusting a not-food can be if they can manage to sell it for a dollar and still make some profit.
I heard today that the Russian government is making McDonalds provide a list of all chemicals used in their food. I hope that the US follows behind in that. I don't know that it'd really change anything other than maybe legislation on the fast food giant.
Anyway, there are places like foodgetters.com that allow you to order from a multitude of restaurants, and they pick up the food from the restaurant and deliver it to you. I think that this takes away from the restaurant experience, and - as w/ what BK is doing - enables laziness. Like you said, we're already fat enough! lol
Very interesting. I'm glad that I came across this forum!
I wouldn't pay for delivery of fast food. In fact, I never pay for delivery for anything. You usually can get it faster and cheaper just by going to pick it up yourself. Given the prices of fast food restaurants, I don't think delivery will be successful.
very interesting i would love this to happen where i live
Sounds like an act of desperation. I can't see this really working and I can of hope it doesn't either. People are lazy enough as it.
Let's make people fatter and lazier than they already are.
This 'fast' food isn't even food..
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