PETA: New Ad Campaign Targets Overweight Woman - What?!?

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   girly_girl09posted 15 years ago

   EDIT: Sorry for the typo in the title lol...can't change that and I just noticed it. Very annoying.
   
   
   I was watching some news clips tonight and was really shocked to see this:
   
   http://www.foxnews.com/video2/video08.h … xnews.com/
   
   I think almost everyone can agree that PETA always runs really controversial campaigns to get people's attention.
   
   Have you seen their new ad, though?!? I think it is so offensive. I'm glad there are no billboards like that around here. You get enough courage to put on a bikini, head to the beach and what do you see? A chubby woman falling out of her bikini on a huge billboard. That's gotta make you feel good.
   
   I think the term "cruelty free" should also apply to humans, PETA!
   
   

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   Leta Sposted 15 years ago

   Wow.  Fox News.  I wonder what that's about.  I really do.
   
   If you haven't been to the sand and boulder strewn hills of Desert Rat, AZ, you really haven't seen 'chubby' people.  All I'm gonna say.  Muffin top is very popular.
   
   Culture wars become more boring as 1), you get a little older, and 2) spend more time on this forum.
   
   Sorry, GG, but that's my take, and I'm sticking to it, .

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      Rochelle Frankposted 15 years agoin reply to this

      Fox news commentator was saying that PETA was offending people with the ad.

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         Leta Sposted 15 years agoin reply to this

         Yep, .  And they do it with such one-sided style, usually, too.  Eeech, controversy sells.  And I'm cynical.

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   girly_girl09posted 15 years ago

   I don't understand what Fox News has to do with this?
   
   If you'd prefer, I have a nice little link right here to the Huffington Post. Obviously, it is of concern to some people, even readers of the Huffington Post.
   
   http://www.huffingtonpost.com/2009/08/1 … 61134.html

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      Leta Sposted 15 years agoin reply to this

      Nah!  I'd prefer Andrew Sullivan do an in depth analysis of it on his blog in The Atlantic.  OR!  To read some meta dialoguey thingy on media somewhere in some academic journal tome.
      
      I've been hanging out here toooooo long, .  >Sorry<

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         tksenseiposted 15 years agoin reply to this

         ................... 

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            Leta Sposted 15 years agoin reply to this

            Sorry, you have to understand what those things are to get the brilliant, brilliant humor and sarcasm behind it.  !  (Ok, and THAT was sarcasm.)
            
            Just keep saying "there's no place like home, there's no place like home,"  and I'm sure after all your travels, you'll be returned.    Wonder what's wrong with that place, anyway?

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               tksenseiposted 15 years agoin reply to this

               
               
               

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                  Leta Sposted 15 years agoin reply to this

                  There is no place like home! 

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   Mighty Momposted 15 years ago

   Not only does it offend me, it isn't even good advertising! The message doesn't compute. Fat people don't eat WHALES, for goodness sakes! And most people don't become obese by eating too much chicken or even steak. They eat fried VEGETABLES (like potatoes), processed snack foods, high fructose corn syrup drinks.
   
   I wish the wack jobs at PETA would stick to defending animal rights. This foray into human health issues as tying into their animal rights agenda just doesn't work for them. Whoever their ad agency is should be put up for review -- pronto.

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      Leta Sposted 15 years agoin reply to this

      PETA has always been mega controversial.  I sometimes wonder if that's their whole purpose.
      
      Activists in Iowa City, IA broke into a psychology lab on campus (Uiowa) when I was going to school there, to "save" all the test animals.  They also destroyed 1/2 of the lab.

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      girly_girl09posted 15 years agoin reply to this

      Well said. PETA has the ability to do so much for animals, but it sometimes appears that all they want to do is spend money and time on ridiculous, controversial advertising. While I understand the killing and eating of animals goes against their beliefs, I think they'd accomplish a lot more if they stuck to helping out living animals that aren't going to be eaten; the ones being abused, the ones living in shelters.
      
      Not every one wants to or can be a vegetarian. Yes, being a vegetarian can be very healthy, but for someone like me who is anemic, I really do need to eat red meat AND green leafy veggies to get my iron. Sorry, PETA!
      
      I used to run a volunteer club when I was younger. We'd all do odd jobs around the neighborhood and the money was always donated to our local humane society. I remember seeing a PETA flier at school (bright, flashy, vibrant - much more glamorous then my local shelter) and my mom wisely said: "no way, give the money to the humane society, it'll be better used."
      
      That being said, I'm glad I never gave to PETA.
      
      In a way, I see how their advertising can attract some kids (I was a vegetarian for a while, but those darn beanie babies were included in Happy Meals at McDonalds and I succumbed to temptation.
      
      This advertising will attract no one.

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   Colebabieposted 15 years ago

   It has nothing to do with what network ran the story. The billboard I believe was in Jacksonville, not too far from me. Yes, it is proven that vegetarians are 20-30% leaner than meat eaters. If PETA wanted to convince people to become vegetarian for health and weight reasons they could have chosen a more effective campaign. Relating someone who is overweight to a "whale"... eh probably not that best way. It doesn't offend me, however, I understand how it could offend some.
   
   EDIT: MM what the message is saying is "Save the Whales" meaning save overweight people, by convincing them to become vegetarian to be healthier.

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   Mighty Momposted 15 years ago

   MM Rant Part II:
   
   So the headline reads SAVE the WHALES. Basically, their directive is to preserve the fat people (the whales). To actually have the body copy pay off the headline, it would have to be changed to read something like: "Keep eating all the animals you want."
   Or they could change the headline to "DON'T save the whales" so it makes sense with the copy at the bottom.
   
   Stupid PETA. If I ever had an inkling of becoming vegetarian, this campaign has officially disavowed me of the notion!!!

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      Colebabieposted 15 years agoin reply to this

      No no no, save as in "save them from being unhealthy". Not save as in "stay that way". Thats why the billboard also says "Lose the blubber". So basically the point is, "Hey fat people save yourselves, become vegetarian, and lose weight so you can have a bikini body"

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   Colebabieposted 15 years ago

   This is from the PETA website:
   For most of us, summer is fading fast, but for residents of Jacksonville, Florida, bikini season lasts all year. What does the Sunshine State's endless summer mean for PETA? Our phone lines ring off the hook with reports of "beached whale sightings." Good one, guys.
   Luckily, we know the secret to getting—and maintaining—a killer beach bod. Did you know that vegetarians are 20 to 30 percent leaner than meat-eaters? So, to help residents and tourists "lose the blubber"—and hopefully to deter prank callers—we're launching a brand-new billboard urging people to go vegetarian:
   
   Best marketing strategy ever? Maybe not, although we are talking about it aren't we? Will I still support them? Yes. Its one dumb billboard that Jax will probably ask to take down.

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   Mighty Momposted 15 years ago

   Colebabie: Oh, so NOW I get it. SAVE the Whales = save the fat people from themselves! And how is this the responsibility of a fringe organization dedicated to animal rights?

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      Colebabieposted 15 years agoin reply to this

      It is a campaign to increase the number of vegetarians. That is the relation. Not even campaign really, it is my understanding that it is one billboard near Jax beach.

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   Mighty Momposted 15 years ago

   I still think it's a piss poor piece of marketing.
   However, if I start reading reactions from the folks that bring us The Biggest Loser and they feel it's effective, I will eat my words. Luckily, my words are made of broccoli so it's all good:-). MM

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    Colebabieposted 15 years ago

    PETA has different areas that it focuses on.  They focus on factories, laboratories, and clothing markets. While also working on passing legislation. Do they do some controversial things? Yes, but most are effective. I think they have some great programs and do a lot of good.

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    Davinagirl3posted 15 years ago

    Vegetarians can be fat, also.  I know quite a few large people who don't eat meat.  I don't think this ad makes any sense other than being inflammatory.  It is ridiculous and cruel.  What about cruelty to people?

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    girly_girl09posted 15 years ago

    Could you imagine a billboard for Hydroxycut or some other fad diet/supplement at the beach with the same image?
    
    
    "Don't Be A Whale - Use our Diet Product!"
    
    I don't think any business wanting to attract clients or buyers would resort to this. They know it wouldn't work.
    
    Totally crazy.

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    tksenseiposted 15 years ago

    1) PETA's a bunch of nuts.
    
    
    2) Fat people aren't going to lose weight because a bunch of PETA nuts shamed them into it.
    
    
    3) Whale is tasty.

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       girly_girl09posted 15 years agoin reply to this

       Isn't it really oily? I don't think I could try it. I had a friend who visited Alaska two summers ago and he bought some whale meat from a local in a little village. If you knew him, this story would be hysterical because he simply has lived a very privileged (some may say elitist life) and he is constantly shocked to find out how things work in the "real world."
       
       Anyways, he ordered some whale meat to be shipped to his mother's house and it never arrived. He called the guy back and had him ship it in dry ice to his hotel. I will NEVER forget standing in the lobby with the concierge (with a VERY wrinkled nose) saying "Mr. ____, you have a package waiting." The whale meat had apparently ROTTED. The entire lobby could smell it.
       
       I am in hysterics right now. It was so funny; the look on his face was priceless. When I asked why on earth he'd ship it to a hotel, he said that his plan was for me to cook it at the hotel so he could try it. I was like "do you really think I know how to cook whale meat?!?!"
       
       ahahaha thanks for reminding me of this.

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          tksenseiposted 15 years agoin reply to this

          It's a strong flavor and pretty fatty, but good.

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       Mishaposted 15 years agoin reply to this

       Did FoxNews tell you this?
       
       Actually during my poverty days I did eat whales, cause they were like three times cheaper then cows, and the taste was disgusting...

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          tksenseiposted 15 years agoin reply to this

          I've enjoyed it the few times I've had it.

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             Mishaposted 15 years agoin reply to this

             Tastes differ, aren't they?

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    Leta Sposted 15 years ago

    Controversy draws attention.  That is some organizations' mode of doing business...  Obviously, if it has made both sides' mouthpieces, it has actually been a successful campaign (to their probable way of thinking).
    
    Creating buzz was probably the purpose.  They do have people talking, here, don't they?

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    Moonchild60posted 15 years ago

    You have to be completely insensitive or someone who has never been overweight not to be sickened by such crap as that billboard.  I too know overweight vegetarians.  And I also know thin people who DO eat meat, so this is just another poke at overweight people since they are the only ones left you're allowed to poke without a lawsuit...or are they?  I say maybe there is a group out there that haul PETA's arrogant, ignorant butts to court for this one. I find that alot of people very into saving animals tend to suck when it comes to their relationships with people, why is that??

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    Mighty Momposted 15 years ago

    What are the most effective motivators in life? There are carrots and there are sticks. Fear, shame, guilt are all negative motivators. This ad uses negativity in a not very subtle way. When it comes to trying to convert someone's eating habits with the "promise" (positive motivator) of getting a bikini body, they would do much better to show the "after" than the "before."
    
    Portraying vegetarianism as cool and hip (IMHO as a sometimes marketing professional) would be much more effective. This is just mean-spirited.
    
    It misses the mark. But what would you expect from PETA? They are People for the Ethical Treatment of ANIMALS. They don't care about people. That's pretty obvious by some of their incendiary tactics.

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       Leta Sposted 15 years agoin reply to this

       They are in the mode of Gawker...
       
       I actually haven't thought much of Moveon.org, either, to be honest.  Same kind of tactics (though perhaps it was a local thing).

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          girly_girl09posted 15 years agoin reply to this

          Another agreement on this thread!

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    Mighty Momposted 15 years ago

    Amazingly, we seem to have CONSENSUS on this, INCLUDING tksensei! Better quit while we're ahead!

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       Colebabieposted 15 years agoin reply to this

       I agree that the billboard is offensive.
       
       But I still support PETA and a lot of the work that they do.

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    Davinagirl3posted 15 years ago

    I don't think I will let this go.  I am going to write a letter to PETA, for all the good it will do. But first, I am going to have a steak.

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       girly_girl09posted 15 years agoin reply to this

       mmmmm steak.

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    Mighty Momposted 15 years ago

    Isn't this billboard also denigrating to whales? I'm telling Shamu and he's gonna be really, really angry. Whales can't help their size -- they've got slow metabolisms and fat whale genes.

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       tksenseiposted 15 years agoin reply to this

       That's just an excuse! They should take up swimming or something to slim down.

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    ahmuposted 15 years ago

    I have never appreciated any type of advertising that makes people feel bad about who they are.  Of course it is good strive for a healthy lifestyle, but shaming people into this never really works. 
    
    I happen to be semi-vegetarian by choice, but many people would not enjoy eating this way unless it was something they grew up doing, or wanted to really do.  Just as I did not appreciate meat eaters taunting me for not enjoying In and Out, I do not think people should be shamed into being vegetarian.  Also, it is one thing to be a vegetarian, and to be a well informed and healthy vegetarian.  One could eat meat and be very healthy, and being vegetarian actually takes more work and preparation to do it right.

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       girly_girl09posted 15 years agoin reply to this

       I absolutely hate it when meat eaters taunt vegetarians. They don't get it. Growing up, my father was a vegetarian and I remember putting some meat into one of his sandwiches one day. I giggled as he bit into it and when he asked "what's so funny?", I told him there was some "chicken in there". I watched his face go green and he ran for the bathroom. I didn't understand what I was doing when I did it, but I quickly learned a lesson; some people just can't physically stand the idea of eating meat.

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    sunforgedposted 15 years ago

    The ad served its purpose, the 20 or so comments on this thread prove it.
    
    Raise awareness - use controversy to stem discussion
    
    Calling fat people whales isnt some new dastardly act, fat people are the butts of many jokes. I usually laugh
    
    Yes, a vegetarian diet is very likely to cause weight loss and increase lean muscle mass.
    
    Who cares if an organization isnt nice to humans - there are plenty of human rights organizations, PETA's goals are towards animal welfare
    
    If you want to complain about "guilt" - than focus on the make-up,beauty, fashion and nutrition industries, they use more subtle and pervasive tactics everyday.
    
    I would openly laugh at that billboard with no shame

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       tksenseiposted 15 years agoin reply to this

       In your honor, I'm going to grill up a steak while wearing a leather jacket at first light. Later I'll grab a veal cutlet sub while I'm out.

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    Plants and Oilsposted 15 years ago

    I am with PETA in that fat women shouldn't wear bikinis.

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