I think there are a lot of people in this world that should not focus on material things and appreciate their loving relationship in other ways. Too many people put a serious stress on the material value of the day forcing others to feel the need to compete even if they can't afford the same types of gifts. It's better to enjoy a Redbox movie and a bag of popcorn than to financially strap yourself for an over commercialized event. Do you realize how many good times you can spend together instead of one day and a dozen roses + dinner? Hiking, swimming, walking, discussing good books, a burger and a coke, window shopping and the list goes on and on.