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How to Self-Publish a Best Seller

Updated on September 19, 2014

Best Written Books are Not Best Sellers: Best Marketed Books are Best Sellers!

. . . . . . . . . . . . . . The Fun Begins!. . . . . . . . .
. . . . . . . . . . . . . . The Fun Begins!. . . . . . . . . | Source

Not the Best Book, But Best Marketed

Best Marketed Books are Best Sellers!

Today I begin a journey to self-publish my best seller. It is a process that is not for the faint-of-heart. Why do I believe I can be the exception? I believe I can do almost anything. Some examples from my profile are my beliefs:

  • I want on my headstone: "He did it, rather than wished he had done it"
  • I was born with nothing and I still have most of it… Yet, I was born with everything I need.
  • Everybody dies, but not everybody lives…
  • I am not “normal.” Normal people do normal things. Simple words so far… What makes me “different?”

This is not about how great I am. This is about my trial and errors of creating a publishing company and become a vertically integrated writer from the creative process of writing, publishing (yes, contracting out the printing of the book) marketing and distribution.

My book has evolved from my original efforts as noted in my hubpages first chapter. The final book is slightly similar. It has been a difficult process. My readers have told me my book is great! It has 120,000 words. It is available in eBook with imbedded videos and hyperlinks. Printed versions in both “normal 10pt Verdana font” and large print are avalilable at your local book store. If not on the shelves, they can order - ISBN 9780984685004. Also availaable at Barnes and Noble and - Kindle version: - book version: My marketing will make the difference!

New York Best Selling Author Review!

New York best-selling author, Kathryn Lynn Davis, who wrote, “Mesmerizing suspense and breathtaking action, scientific genius, the threat of world destruction and the power of one man determined to stop it. The concept is both shocking and frightening, and it’s so well written that I was completely overtaken by the chilling reality created in these pages.”

OK, “Big Shot,” Now What?

This is a process. As per successful “self-publishers” that are vertically integrated – a how to book noted in picture - I will first set-up a website for my book. This website will have interactive videos, testimonials, sales page with links to Amazon. A small incremental step… Be patient as I work 24/7 night and day to pull this off!

My purpose for this article is to invite fellow hubbers who have comments, or suggestions to learn from “live-on-going” process of me obtaining my lofty goal. I invite referrals, endorsements and etc. I “ain’t proud!” I do not know all the answers. I do not know all of the questions, but I want to share my commitment and desire to be the best I can be.

Another resource is from an outstanding, established self-published author, Dan Poyntor:

I want to do everything I can. I will only subcontract chores I cannot, or that is not cost effective for me to do.

Next book:


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    • dallas93444 profile image

      Dallas W Thompson 6 years ago from Bakersfield, CA

      KoffeeKlatch Gals,

      Thanks! See:

      Making website that is integrated with book sales effort...

    • KoffeeKlatch Gals profile image

      Susan Haze 6 years ago from Sunny Florida

      What a great accomplishment. Fishing and publishing a novel. Very motivational.

    • dallas93444 profile image

      Dallas W Thompson 6 years ago from Bakersfield, CA


      Thanks! I appreciate it. 8/25/2011 I am taking my boat, "Glenda Fae" 200 miles North from Avila Bay to San Francisco Bay, then another 100 miles inland to the Delta. The Delta has 1,000 miles of shoreline. After Labor day, I am selling it!

      Bottom line, My "self-Publish" efforts are on hold until I get back!

    • kaydenlee profile image

      kaydenlee 6 years ago from

      Lot's of research! I am lucky in that I have a graphic design background, but also not so lucky because of that - because web design is so different then graphic design. My site needs a lot of work, but it is up and running and I will make improvements as I have time. If there is anything I can do to help, let me know.

    • dallas93444 profile image

      Dallas W Thompson 6 years ago from Bakersfield, CA


      My website is another "issue!" I am in the process of learning how to do a "sales page..."

    • kaydenlee profile image

      kaydenlee 6 years ago from

      Can't wait to check out the website! Congrates on the self-publishing, I have recently done the same thing (, and the pride I feel when I realize I'm an author is unbelievable. I will be sure to check your book out.

    • dallas93444 profile image

      Dallas W Thompson 6 years ago from Bakersfield, CA

      Erin LeFey,

      Got sidetracked...was discussing possible publication with a publisher... Kinda makes you committed to get 'er done! In the initial stages of publishing (self or commercial) It is either, or... I have made commitment at this time to keep on trucking as a "self-publisher." perhaps in future I may do both, or switch. Options are open...

      In the meantime, I must get my website functional... So much to do! I have been reviwing and "polishing" my book before I "publish."

      Stay tuned!

    • Erin LeFey profile image

      Erin LeFey 6 years ago from Maryland

      Good luck with everything! I'm still working on my book so I'll be checking back with you - I'm still looking into self publishing. Thanks for sharing!

    • dallas93444 profile image

      Dallas W Thompson 6 years ago from Bakersfield, CA


      Thanks for your comments!

    • prasetio30 profile image

      prasetio30 6 years ago from malang-indonesia

      Nice hub and very informative. Thanks for writing and I got motivation by reading this hub. Well done, my friend. Vote up!


    • dallas93444 profile image

      Dallas W Thompson 6 years ago from Bakersfield, CA


      If I was standing at your headstone and you told me that before you died, I would have believed you!

      ...Everybody dies, but not everybody lives..!

    • nicomp profile image

      nicomp really 6 years ago from Ohio, USA

      My headstone:

      "I told you I was sick."

    • dallas93444 profile image

      Dallas W Thompson 6 years ago from Bakersfield, CA


      I agree. Achieving success in terms of a "Best Seller" is obtained by extra-ordinary efforts... and covering "all of the bases."

    • dallas93444 profile image

      Dallas W Thompson 6 years ago from Bakersfield, CA

      KT Banks,

      The only "self-publishing company" is you --by definition. If you contract with a publisher, your book is not self-published."

      If you deal with a subsidy publisher, you are the "author" and they are the "publisher." Most subnsidy publishers sell more books to their authors than to the public! An average of 100 books are sold...

      Thanks for sharing "real-world" experience...

    • dallas93444 profile image

      Dallas W Thompson 6 years ago from Bakersfield, CA

      Earth Angel,

      To edit your own book is like being your own attorney! Not a good idea...

      In reference to P.O.D. as you know POD is traditional subsidy or vanity publishing adapting the new technologgies of computer typesetting and digital printing. Per Poynter, page 54, "Self-Publishing Manuel Vol 2"

      "...It is the subsidy arrangement that is the kiss of death, not the use of digital printing." Further, the cost per POD " much more expensive when compared with the per-unit cost of a siomilar book printed in greater numbers on an offset press."

      He recommends Print quantity needed (PQN) "...let the demand pull the book sales through the stores."

      Use Virtual Book Publishing (VBP) to test the market. When demand increases, switch to POD printing (printing one-at-a-time) to PQN printing.

      Thanks for great comments! :-)

    • MartieCoetser profile image

      Martie Coetser 6 years ago from South Africa

      I wish you all the success in the world. Anything worthwhile to achieve, demands a lot of work and perseverance.

    • KT Banks profile image

      KT Banks 6 years ago from Texas

      Just stay away from the Big Time "self" publishers. They ARE rip offs. I can tell you from experience.

      Independent writers/publishers are different. Find your own printers like Fine Images, very reasonable and helpful people.

      There are Lots of ways to do your own book trailer videos, look for small independent companies for all your needs, they are much more reasonable and understanding.

      And load your ebooks to over seas companies, like - I sell as many books over seas as I do here.

      Anyway, that's just some advise from the school of tried and true. :)

    • Earth Angel profile image

      Earth Angel 6 years ago

      Oh dear!

      A clarification to the above comments regarding "Print on Demand" or POD! It's not a bad thing, it's a good thing! That is a critical piece to how books ARE self-published! Re-read Dan Poynter!

      Blessings to all working on books and publishing!

      Earth Angel!

    • Earth Angel profile image

      Earth Angel 6 years ago

      Dear Dallas,

      Thank you for your thoughtful response! Amazing stuff to be concerned about! One of my many passions is Emergency Preparedness! It never ceases to amaze me what other "issues" are in the works besides Mother Nature!

      I look forward to reading your book! I am a HUGE proponent of self-publishing!

      As for doing self-editing, it is almost impossible for an author to do it themselves; they are just too close to the material! Authors have read their own stuff too many times plus they know what they "mean to say" so they miss the gaps a brand new reader picks up upon!

      It's laborious I know, but try to get a minimum of at least six "critical" readers to review your manuscript prior to having it printed!

      You can market the daylights out of book, but if it doesn't look polished, you will miss many opportunities!

      I will keep good thoughts for the process!

      Blessings always, Earth Angel!!

    • dallas93444 profile image

      Dallas W Thompson 6 years ago from Bakersfield, CA

      KT Banks,

      .. a year with lots of help!

    • dallas93444 profile image

      Dallas W Thompson 6 years ago from Bakersfield, CA


      No! Do not use "print on demand." I recommend buy the book noted in this article (Dan Poynter) and he gives "real-world" experience and references for each step in the process of self-publishing. The key is to only have a very small inventory of books... Perhaps less than 500. You need almost that much to give away to decision-makers and sales generators...

      The odds of success are related to your 100% commitment... EVERYDAY cammitment 24/7... You cannot treat self-publishing like a "job." The process requires maniacal passion and commitment...

      Good luck... Watch me share my "challenges and opportunites" and learn from my efforts. In the process we both achieve our success.

    • KT Banks profile image

      KT Banks 6 years ago from Texas

      120,000 word count? WOW! How long did that take you to write?

    • davidkaluge profile image

      davidkaluge 6 years ago

      Thanks, my book, "It is time we truly know Why Jesus wept" is self-published and I am glad that Authors have the choice to self-publish. What can you tell me about "print-on-demand" is it better than printing the book before demand.

    • dallas93444 profile image

      Dallas W Thompson 6 years ago from Bakersfield, CA

      Earth Angel,

      Thanks! Great question. I like to think I am not "self-centered" and egotistical... Given this, I am tough on me. I am in the process as I write this of polishing my book, inserting quotes, making book reader friendly who obtains what I hope they do and reap the benefits my book provides (not reveal classified activities). My book is focused on real-world observations of where power when not accountable corrupts good leaders. My book reflects my experience in Joint Chiefs of Staff - Far East and Crypto assigments in Top Secret endeavors...

      When you are "cloaked" under the veil of "classified" "black-box" Top Secret activities with funding that is not limited... Good leaders can and do "go bad." It is freightening what happens. People are killed with no "oversight." Classified activites require on an ocassion people be "eliminated." Who decides? If armed with "fool-proof" methods to have "victims" die from "natural causes" who whould know?

      On a macro scale the same thing is happening as you read this article...

      I wrote the book as fiction as a necesity. My concerns are real. Some of the activities are/were "real."

      Behavior modification is a science and it can and is used by the military... T. gondii is an example of how the DNA can be modified the same as E.coli DNA has been modified to produce human insulin. This has been achieved using Recombinant DNA technology. T. gondii is from a parasite that has infected at least 50% of us. In France over 70% are inected. There is no cure. It changes our behaviors. Rats infected with T. gondii are attracted to cats. T. gondii must live in cat's intestine to complete their life cycle. Cats eats the rats and the cat feces spreads the T. gondii. The oocysts (eggs)are very hardy, able to lie dormant in a hard protected "shell" for years to be washed down gutter into sewers, into rivers into our oceans. All of the seals dead around Morrow Bay, California are infected.. Morrow Bay dumps their sewage two miles off-shore. California Aqueduct channels water with dumped "treated" sewage (does not kill T. gondii - treatment is available that can, but is expensive) for 24 million Souther people to drink.

      France entire culture is affected by the symptoms of T. gondii.. Women tend to be promiscus and etc.

      Can you image the possiblities of T. gondii DNA being modified for specific behaviors?

      This is real... research it. DO SOMETHING! T. gondii has huge possiblities for "evil" people... This is not science fiction...

      My passion and fear-driven behaviors guarantee my seccess in success in obtaining "Best Seller" status. The money part is nice, but it is a bonus... My behavior-driven goal is to educate, to raise awareness of what is happening...

      As a former Science Instructor, I am a science fan. As a fomer member of the Armed Services, I am concerned of unchecked, not accountable behaviors and activities...

      I do not know the answers. I am aware of some of the "concerns." There are more "out there" that I do not know about.

      The issue of leadership being accountable with the means to accomplsihed hidden agendas is freightening...

    • Earth Angel profile image

      Earth Angel 6 years ago

      Congratulations on completing and publishing your book! Huge accomplishment! (What would make your book more than just OK??) I highly recommend Dan Poynter's books on writing and publishing! Please keep us all posted! Blessings Always, Earth Angel!


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