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The Enigma: Writer Or Internet Marketer?

Updated on May 9, 2016

As someone who's been writing online for about a year now, trying to earn a living, I've often questioned: what's my true intention? Am I a writer or internet marketer ? The subjects I'm passionate about are food, fitness, health and personal/individual development. While my articles have been well received and favorably commented on, the earning a living part is, well, woefully below my expectations. But, there's no give up in this dude. I realize making money online is tough and, takes hard work, persistence and quite a bit of luck. Yes, luck. Being in the right place at the right time sorta thing. Capturing an audience, readers who like your writing, trust your advice and return time and again when a new post is published is extremely difficult to build, and maintain.

This is where the Internet marketing enters the picture. I don't know where I developed this perception, no offense intended, but to me an internet marketer is kind of a IT geek, who knows the "ins and outs" SEO, keywords, pagerank, backlinking and do follow bookmarking websites. Don't misunderstand, in the past year, I've learned quite a bit about these key elements to making money online. But, my pure motivations are writing enthusiastically on the aforementioned subjects, ideally giving the audience great information, tips and techniques to hopefully make their lives easier and more manageable. And in return, they will loyally follow me and spread the word to their families and friends. To some extent, that has happened, but not nearly as extensively as I'd hoped. There's the enigma ... to what degree do I need to incorporate internet marketing tactics into my publishing routine? In a perfect world, thousands of people would subscribe to the feed associated with your blog or articles and scramble to read your every word. Realistic! No. Doable! Yes.

The writer in me wants to express feelings, emotions, opinions and experiences in a stylish, quixotic or even poetic manner. Pontificating about the benefits of exercising, eating properly and well and keeping a positive attitude even with all the craziness that life throws at us. It excites me when my fingers start dancing on the keyboard, creating Emersonesque ramblings, artfully dealing with topics like: How to make a basic Risotto or, What fitness routine works for me or, Why don't we revert to our childhood and enrich our lives.

Then, all of a sudden the internet marketer jumps in and says "What the hell are you doing? Do you realize you only used your long-tailed keyword once in the body of your article. Are you insane! And, there are only two relevant link opportunities to your other articles. Where you gonna put your photos and videos to maximize your Google ads? Ya think we should add an Amazon capsule?" Thinking about this stuff not only makes my head spin, but sucks the life force right out of me.

Getting the right kind of traffic is a skill anyone can learn. It's great to have other Hubbers visit your Hubs because they provide feedback and encouragement. But, if that's all the traffic your seeing you're not being noticed by search engines like Google, Yahoo and Bing. The more visitors you get from these traffic generating monsters the better your Hubs will do monetarily.

I have to admit, after I've put all of this blood, sweat and tears into my work, it's gratifying to go out and twitter, facebook, stumble and digg my effort and see the traffic flow it receives. And, appreciate all the kind comments of my fellow Hubfriends.

But, when it comes right down to it, to be successful, your writing has be be compelling, offering your readers valuable, entertaining and useful information (The Writer), plus include the elements to promote your beautifully articulated prose to the virtual world (The Internet Marketer). The answer to the Enigma is obvious, you have to wear both hats, as writer and internet marketer. Ciao!

Some unusual promotional techniques

~ In addition to social bookmarking and sites like RedGage or Xomba, I use twitter daily to promote all my Hubs. HootSuite is a marvelous tool to automate your tweets. Schedule them once a day and you're done! Lady E has a great Hub here on how to use it.

~ Be bold    I follow some very prominent bloggers/authors/celebrities on twitter. Occasionally, I'll send them a link to one of my Hubs if I think they might enjoy it. It's amazing what's happened. They've retweeted my link to their thousands of followers, gaining all that possible extra traffic I wouldn't normally be exposed to. Some of these well known writers have even stopped by HP and left comments on my Hubs. Pretty cool!

~ Find websites or blogs you enjoy reading     If they allow comments, do so. It not only creates a backlink, but other commentors have popped over and visited my profile. ( Note: It normally requires registration ~ email address, username and website ~ use your HP profile page URL ~ this will hyperlink back to HubPages)

***Note For all you new "Hubbers", use the search function on your Home page to access a wealth of info, from many extremely knowledgeable "Hubbervets", on any of these internet marketing techniques, right here at HubPages.

What's a passionate writer to do? Keep on Hubbing, of course.

Any other suggestions?


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    • Jai Warren profile imageAUTHOR

      Jai Warren 

      8 years ago from Dallas, Deep Ellum, Texas

      I know, Tony, I'd much rather go for a bike ride than do the marketing stuff! :) It's a necessary evil for a writer to go out and promote his work. Thanks for visiting, Ciao!!!

    • tonymac04 profile image

      Tony McGregor 

      8 years ago from South Africa

      Very enjoyable Hub - perhaps I relate to it so well that at times I felt as though I had written it! Just kidding!

      But thanks for a very useful overview of the dilemma that I think many of us face. I am hopeless at the marketing thing, really!

      Love and peace


    • Jai Warren profile imageAUTHOR

      Jai Warren 

      8 years ago from Dallas, Deep Ellum, Texas

      Thanks Bobbi. I'm learning that you can still write what your passionate about and incorporate simple SEO techniques, while remaining true to yourself. I'm glad you enjoyed this Hub. Appreciate your kind words, Ciao!!!

    • BobbiRant profile image


      8 years ago from New York

      I love this hub. Always, always go for the 'writer in you' your passions for writing about well, what you are passionate about is just the sort of thing I love to read and I suspect so do many others. The 'gimmick' thing does bring outside traffic, but far too often people write, just to write and draw traffic and do not stay true to themselves. Great hub.

    • Jai Warren profile imageAUTHOR

      Jai Warren 

      8 years ago from Dallas, Deep Ellum, Texas

      Thanks Wordy! As talented a writer as you are, keeping the readers interest isn't a problem. Getting the readers to your work is a necessary evil. When I come to think of it, the marketing part that is, has allowed me to meet many interesting people outside of HP that have become great online friends. There is an upside! :) Ciao!!!

    • wordscribe43 profile image

      Elsie Nelson 

      8 years ago from Pacific Northwest, USA

      It took me a while to wrap my head around the fact that as a writer you have to be a marketer as well. Just like any artist must market to sell his or her work. Granted, it's my least favorite part of the job, but necessary nevertheless. Helpful hub, Jai. I even pushed that "helpful" button! Hope you're well!


    • Jai Warren profile imageAUTHOR

      Jai Warren 

      8 years ago from Dallas, Deep Ellum, Texas

      Thanks Benny, I think if you concentrate on being a great writer and create fantastic content, you'll get some "google" love. And that's really what we're shooting for, isn't it? The SEO takes care of itself. All the best, Ciao!

    • BennyTheWriter profile image


      8 years ago from Northeastern U.S.A.

      Eloquent thoughts and excellent tips my friend. I couldn't have expressed those sentiments better myself. I'm in the same boat, caught between a rock and a hard place, between being a writer and an internet marketer! There's so much to learn about making money this way that it makes my head spin. But I really do think our hard work will pay off in good time.

    • Jai Warren profile imageAUTHOR

      Jai Warren 

      8 years ago from Dallas, Deep Ellum, Texas

      Thanks billyaustindillon. Your absolutely right, "Content is king" as they say. Not only are people searching for great advice, information and entertainment, but so is Google, Yahoo and Bing. It's probably 80% of the battle. It sure makes SEO easier. Glad you enjoyed it, Ciao!

    • billyaustindillon profile image


      8 years ago

      I enjoyed reading this - lots of flow and the dilemma is for money or the art. I think you have to get the content right first and then go from there. Liked your twitter responses - a testament to your quality.

    • Jai Warren profile imageAUTHOR

      Jai Warren 

      8 years ago from Dallas, Deep Ellum, Texas

      Wow Katie, I had to pick myself up off the floor after that wonderful comment. Many thanks! I'm still trying to learn all the nuances of online writing and marketing. But, you can be sure, that if I discover something that works, I'll definitely share it. You, Ms.Katie, are a very talented writer. I always enjoy your hubs for their originality and the passionate way you express yourself. All the best!!! Ciao.

    • katiem2 profile image

      Katie McMurray 

      8 years ago from Westerville

      Jai, I love your voice and yes it's as if I hear you as I read, your just that good. It's hard to chip away at that in order to catch the attention span of the average internet surfer and or scanner, yet with a voice like yours it's worth it to get yourself out there, noted and heard. I appreciate this information and your patient tone. I'm bookmarking this for future reference as I work to make money as an internet marketer and also find space for my true expression of the pen! I maintain the most positive thoughts and affirmations for you and the greatest of prosperity in all areas of your beautiful life. I send you all positive energy! Peace dear friend! Peace :)

    • Jai Warren profile imageAUTHOR

      Jai Warren 

      8 years ago from Dallas, Deep Ellum, Texas

      Miss wavegirl22, enjoy your housewives of NJ. Thanks Shari, I just hope I can help people with the business side of writing. Ya know, Backlinking is like going out on an international book tour when you think about it. Your the best, see you in DTX > SB2011. :)

    • Jai Warren profile imageAUTHOR

      Jai Warren 

      8 years ago from Dallas, Deep Ellum, Texas

      Hi hubpageswriter, thanks for the Hubs up! Combining the two are tough, when your writing for your readers and the highly revered Mr. Google. :) It's a challenge I'm getting better at every day. Ciao!

    • wavegirl22 profile image


      8 years ago from New York, NY

      John. . I just love this side of your writing. .though my mouth is watering for the risotto .. I know I cant have any of your delicious food here. .that I will have to wait for the trip (ok im dreaming again) to the Super Bowl . .you know the one coming up in Dallas. . hehhe

      On a serious note. . you really put so many great tips here .. and I commend you and love seeing the writer in you grow. .

      And given the fact that you are my twitter BFF and I am partial to anything you do . this one really rocks!

      Rated up and awesome. . and of course useful . .and I would go tweet it now but I have to watch the housewifes of NJ .. hehehe but you know I will tweet it later. .


    • profile image


      8 years ago

      Awesome hub. There is a lot of good probabilities being a writer and an internet marketer. If know how to combine both, will be a good asset for writers for sure. Hub up.:)

    • Jai Warren profile imageAUTHOR

      Jai Warren 

      8 years ago from Dallas, Deep Ellum, Texas

      Hi Allan. As writers, we have to recognize that writing is only part of the equation. Marketing your work goes hand in hand with success. The more we accept this, the easier it becomes. Thanks for your kind words! I thought that video was hilarious too... Ciao!

    • Allan Douglas profile image

      Allan Douglas 

      8 years ago from Great Smoky Mountains, Tennessee

      Hey Jai, great hub! I've only been writing on hub pages for a couple of weeks and am still learning the ropes, so I appreciate the encouragement found in your article. I've been writing for print for a long time and have often felt as though I were prostituting myself through that marketing process; changing my work to suit a publishers need, going from publisher to publisher hoping to be noticed and picked up. But, that's how it works.

      Thanks again for the positive post... I loved the video too!

    • Jai Warren profile imageAUTHOR

      Jai Warren 

      8 years ago from Dallas, Deep Ellum, Texas

      Green Lotus, I hope this Hub didn't come of as being negative. I've realized that there's more to making money online than just writing Hubs. Just as in normal marketing, your creating a "brand". Not only with your articles, but also your online persona. It's hard work and very challenging. Thanks for your kind words. Always a pleasure to see you. Ciao!

    • Jai Warren profile imageAUTHOR

      Jai Warren 

      8 years ago from Dallas, Deep Ellum, Texas

      Welcome Lady E. Getting traffic outside of HubPages is the key. Good writing and interesting Hubs are the start. You have NO PROBLEM there. I'm finding you have to gain credibility with the search engines before they'll start sending visitors. And, that takes time. Patience is a virtue. Thanks for the motivational links. I'm certain they'll provide inspiration. Al the best! Ciao.

    • Jai Warren profile imageAUTHOR

      Jai Warren 

      8 years ago from Dallas, Deep Ellum, Texas

      ~ Thanks Angela_1973. Glad you enjoyed the Hub. I appreciate your visit and comment. Ciao!

      ~ Hi viking305 Three to four thousand words? WOW! I'll have to pop over and read your Hubs. Thanks for stopping by and commenting. I understand completely, once you start writing, the keywords go out the window. I have to go back and edit before publishing.

    • Green Lotus profile image


      8 years ago from Atlanta, GA

      I totally relate to you in so many ways Jai. This is an excellent Hub with terrific tips and you've gotten me motivated to do some heavy checking on my long-chain keywords. I love your idea about sharing with successful bloggers. Now all I have to do is find them. I can think of a few celebrities :)

      I've often said "I don't care about making money" and to some point that's true as I will always write for the joy of writing and sharing knowledge, but I often wonder why I've only made about $130 in my first ten months here on HP. I do read hubs on marketing my traffic and follow the SEO rules, use stumbleupon, and some others; even ping my blogs occasionally. The effort is exhausting and has proven to be on the whole quite fruitless. I'm sounding too negative for my own good, so I'll just say there's as much joy from making friends here on HP and receiving positive feedback on my seemingly compelling but economically fruitless hubs! Rated up and awesome!

    • Lady_E profile image


      8 years ago from London, UK

      A very interesting and important read Jai. (I'm honoured that you included my link - Thank you).

      Thanks for the useful Tips. Its very nice to know that you are receiving lots of positive response and from the little I know about you, I'm positive that this will escalate.

      I still have so much to learn and money wise - I think the key is Traffic. I've been asking myself different questions recently on where to get more traffic from. I've made a note to forward you some motivational links by tomorrow. They are about extremely successful bloggers. I'm sure you'll be inspired by their stories and wlll as you noted at the end: keep on Hubbing.... :)

      Best Wishes.

    • viking305 profile image

      L M Reid 

      8 years ago from Ireland

      Very interesting hub. I too have to be aware that it is necessary to wear the two hats. I love writing about Irish history and do kinda of get carried away. I forget about the keywords and they are way too long to be profitable. But I need to write the 3 or 4 thousand words to get the story across. lol. So now I split my hubs up to my history hubs and the rest are more commercial.

      The strange thing is I am getting a lot of organic traffic to my 15 history hubs too. Which is great because I love people from all over the world reading them.

    • Angela_1973 profile image


      8 years ago

      What a good hub you wrote, not only informative but pleasant to read.


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