What rate should I charge for a monthly blog?
I have been asked by a site what my going rate would be to do a monthly blog. I haven't been offered an ongoing writing job like this before and I'm not sure what to charge. I would like the job and don't want to lose it by giving the wrong rate. The job would involve about 3 to 5 hours research and a blog of about 1000 to 1500 words on a monthly basis. They want me to engage with customers through my blog and help promote their product.
Thank you in advance.
You could do this in one of three ways.
Charge for your hours at an hourly rate of $X per hour.
Charge for your word count at Xc per word.
Charge a flat rate for the finished product once a month.
I'd personally go for the second option, charging two or three cents a word.
As this is research heavy work, you have to factor in an hourly rate for that, but I would quote per blog post and extra for promotion. So if, for example, your hourly rate is $20 and you estimate up to 5 hours research time plus writing and editing time, you're looking at around $150 per post. I'd then quote an extra $20 per hour for promotion (sharing the product and it's benefits via your blog and social media).
Paid promotion on your own blog can take you into controversial territory of course. You should always disclose if you're being paid to promote a product, and I personally never promote a product unless I've used it and genuinely want to recommend it. Otherwise it's easy to lose your reader's trust.
Tanx Karen. It's kinda like a fashion blog but more than that, so I think anyone reading or at least I hope anyone reading will be already interested in the product.
I appreciate you breaking down the rate and I'll certainly take heed of your tips.
Kindly note the following things:
1. First determine how good the blog is that you are going to write for. Because if it's not a good one, chances are that they won't be paying you more than pennies. Moreover, if you give them a fair rate (which is going to be above $100/$150), it will put them off.
2. Secondly, determine what your responsibilities will be. Talk to them in a clear and concise manner, so both the parties (you and the blog-owners) will be on the same page. Will you be writing *and* publishing the post? Does the pay also include using your social media connections for traffic and promotion?
3. Ask if you are going to get a byline. As you mentioned you are just starting it, it is extremely important you get one. If you do, you may compromise on the rate a little bit. It will help you in the long-run.
4. Last, but not the least, I would recommend you to be the expert and recommend them a different strategy. I don't know exactly what your deal is, but it seems you are going to write only 1 blogpost per month. If that's the case, you should be very careful here. You see, they are thinking of generating traffic with blogposts. But one blogpost per month isn't going to do that. Only after a couple of months, they will drop the idea, saying that you couldn't achieve what they expected you to achieve. In a nutshell, you should be involving with successful projects, shouldn't you? One good blogpost per week is the minimum here.
Source: I'm a professional freelance writer with hundreds of projects with my name. I know what I'm talking about. I also teach a lot of aspiring freelancers on how to get started. So do give my advice a thought.
Good luck with your gig. I hope it turns out to be really good for you
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