It's the tendency of Americans to watch, on average, 1,680 minutes of TV a week. That's 240 minutes a day. Since shows are generally 1/3 commercials, we can assume that Americans watch 80 minutes, or 1 hour and 20 minutes of commercials a day.
This question is quite timely. Americans are watching more commercials than ever before. According to the Nielsen ratings, Americans spend about 5 hours a day in front of the TV for this 2008-2009 season. This is a 20% increase from the last decade.
While the report resulted in 5 hours per day, it is difficult to tell if the report took into consideration certain segments of the population.
Possible factors which contributed to the increase include the high peak in unemployment, longer life span, and changes in how society watches TV.
Many unemployed and underemployed individuals watch more TV than before because they are unable to work. To pass the time, help ease frustration, or simply find a little entertainment, individuals watch more TV.
Equally, our elderly population is living longer. In retirement homes, assisted living homes, etc., TVs are left on for hours on end whether anyone is watching or not.
Another change is how our society watches media. Technological advancement provides DVDs, TiVo, DVR, Internet watching, so we are able to satisfy our media appetites.
Regardless of how our society watches TV--actively or passively, Americans have increased their TV commercial watching.
by Vanessa Martinez 13 years ago
Yesterday I found myself watching The Grinch Who Stole Christmas and during the commercial I wondered why I was watching this on TV when I have the movie on DVD. But, there I am watching commercials.Is that just me or do you find yourself watching movies on TV that you already own?
by Linda Yang 13 years ago
Is letting your child watch too many movies a good thing or a bad thing?
by Midnytefire 15 years ago
I think I have turned on my TV probably 10 times in the last 4 years. I find that television really dumbs us down. (I believe that is how the expression goes.) Television used to be entertaining in a different way a few years ago. I miss the Cosby Show, Family Ties, Happy Days,...
by Linda Chechar 14 years ago
How many hours per day do you spend watching television?
by Louise Fiolek 13 years ago
Do you record TV programs so that you can fast forward through the commercials?
by BlissfulWriter 13 years ago
Are you planning to watch the royal wedding?
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