Are most people informed voters or do they vote based on media opinions?
I don't believe most people take the time to truly educate themselves on issues - they tend to "take sides" in politics, voting for their "team" rather than for individuals based on merit. This is why propaganda on all sides has become so effective unfortunately. Many people are intellectually lazy and just want to make an easy choice - rather than actually participate in a true democracy. This is why there was no uprising in the streets when things like "citizens united" came to be - most people don't know that it gives corporations the same rights as individuals and leads to unlimited funds being pumped into the political arena by special interests groups whose sole motivation is to use more propaganda to get people to vote against their own best interests. Our political system is a 3 ring circus and we've only ourselves to blame for it.
The media is owned by special interest groups and they are doing a good job at brainwashing the people while voters are too lazy to analyze the issues and form an independent opinion
If this were a perfect world, each and every voter would be a very well-informed one.
However, due to the fact that this is not a perfect world, and never will be, many, if not most, voters are mostly uninformed when it comes to their knowledge of the "issues," which results in their being easily swayed by the media and other factions.
In a free society like the United States of America, that is something that comes with the territory.
I think most voters are influenced by the people around them, co-workers, neighbors and friends. Occasionally, a candidate gets in a good shot or the media exposes something.
Johnston devastated Goldwater with the little girl pulling petals off a flower and at the end there was an atomic blast.
The media exposed that Thomas Eagleton had electric shock treatments (forget the proper medical term) but it ended George McGovern's changes for beating Richard Nixon.
With this said, I think events, more than commentary have the greatest impact on how people vote.
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