LOVE! God is nothing but Love. It is Pure and Selfless whereas what human beings term as 'love' is nothing but affection, infatuation and attachment. Human love is very much selfish. He loves only his kith and kin and not beyond that. In the worldly life, only very rarely people exhibit their love outside their family and friends. But there are some selfless souls who transform those who come into their orbit. They are saints, sages and prophets.