It makes me feel that James should try another look-- at least during his off time. I will tell you why. According to the Gays I know and whom I respect greatly, the full-make-up thing on men is not attractive. Not at all.
If James is promoting his career alone, I get it! However, if he thinks more Gay men will desire him and take him seriously as a lover, he is dead wrong.
The ultimate look is masculine. Do you see any cologne ads with men who look "girlish?" I don't think so. Why? Because it isn't sexy, girlfriend.
Gregas, this is probably not the answer you were looking for. That's okay.
I speak from the perspective of what is attractive in a man and what is not. I am glad that James is recognized for his talent as a make-up artist. But if I were his friend, I would tell him to separate his work from his personal life and to lay off the make-up "big time" if he wants a serious relationship. Given his youth, I doubt that he is there yet. Hopefully, he will be in time.
One other thing.....for heterosexual men who think that plucking your eyebrows is a good look, I have news for you. It isn't. It looks kind of silly. Don't do it. It is not a turn-on. Quite the opposite, in fact.