Consumers are all about convenience and good deals, so it shouldn't be surprising to hear that more US apparel consumers opt for online shopping when making outerwear purchases, according to the NPD Group.
Described as ”one of the hottest categories in outdoor and sports apparel today,” outerwear is popular among online shoppers – but retailers shouldn't overlook the ”omnipresent retail strategy with a customer-centric approach” while consolidating market share.
The North Face has 8 percent of total online outerwear buyers, ahead of Columbia (6 percent) and Patagonia (3 percent) – despite having the least market share out of the top three, Patagonia has the highest brand loyalty.
Here is what was noted by Matt Powell, Senior Industry Advisor for Sports at The NPD Group (full press release link):
”Brands and retailers framing their strategies around price and promotion are setting themselves up for disappointment in today's retail environment, as consumers are seeking a more premium differentiation. Instead, brands carving their own niche and evoking their core values consistently, in all products and messaging, will win over consumers. This presents a fundamental opportunity for both existing and emerging outerwear brands.”
So, what are your favorite brands? Do you prefer to purchase clothing online – or at B&M locations?
(Image courtesy of Twenty20)
by Dovay Lee 11 years ago
What is your Attitude Toward Online Shopping?
by topstuff 14 years ago
Do you think shopping everywhere online is reliable,if not which is the one you mostlyprefer for shopping?I think ebay is working good.
by buckleupdorothy 8 years ago
Where do you do your online shopping or online 'window' shopping?
by rightshop01 10 years ago
Which is the best online Shopping Site?They say ”Shop Till You Drop”, but it’s not like that here. RightShopping.in actually never lets your shop to drop. Featured with the latest offerings from the leading brands, really the shopping bonanza is all geared up. Rush to www.rightshopping.in today.
by Azhar Kamar 9 years ago
What are good sites for online shopping for vintage clothes?
by bingoinfo 10 years ago
Which way do you like to purchase clothes for yourself? online shopping or in local shopping mall?
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