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Squeeze Page Elements - Knowing What Goes Where

Updated on May 21, 2012

When you are in a business online the need to receive leads, is important. One of the best ways to accomplish receiving leads is to create a “squeeze page.” This landing page that you create is a great way for perspective clients to learn about your product. It is also a great way to start building your online list. This is the first step in creating an effective marketing campaign for your product or business.

In order for this, to be successful then you need to effectively create your squeeze page. Each element of a squeeze page has a function, and each of them need to work together to be successful. So, when you are creating your squeeze page, the first thing you need to do is to figure out where you are putting the elements on the page.

The most important aspect of a squeeze page is going to be right at the top. This is the first thing people are going to see when they land on your page. The majority of squeeze pages out there has what is known an s a double heading. Right at the top you can place your urgent message that will identify that you have a solution to the client’s problem. Then right below the urgent message of the problem you have a catchy message that helps them understand that you have the solution. Some people then either use pictures of themselves, people, or a video to help the potential people understand that receiving this solution they are dealing with a real live person. This helps them place a name with a face and know you are not a mystery behind the website.

Of course, the main thing that a squeeze page does is to focus attention on the product. This is to generate enough interest in the product you are offering that the client will purchase it. Having pictures of your product will help them visualize what it is. Also, a good way to generate leads even if it is not a sale is to offer a freebie. It could be a E-book with information in it or a piece of additional software they can try out. This is great for retrieving email addresses, and using that as a follow up the post-sale. Retrieving the email, also gives the chance to allow them time to decide on the product as you present more benefits.

When you design your squeeze page with all the right elements you have the opportunity to get your clients right the first time. So, always check and recheck your squeeze page for anything that may make them not want to continue.

•Use a catchy headline, Use photos, videos, and graphics under main headline

•Use bullet points to list all the benefits of your offer. This makes the prospect much more likely that the potential client will remember your offer.

•Use personalized graphics as much as possible. Use them to capture a variety of emotions that ill help them to make the decision faster.

•Clear opt-in option in the top, middle, and bottom of your page.

•Not too much text, easy to read text do not use weird colors like black and pink for text use simple colors that can be easily read.


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