ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Targeted Internet Marketing: How to Use It to Build Brand Awareness & Outsell the Competition

Updated on January 22, 2010

Want to Outsell the Competition? Targeted Internet Marketing Hits the Bullseye Every Time!

Targeted internet marketing is the key to success for small business owners who have limited budgets, but want great returns. In fact, as the web becomes more competitive, it is an easy way to get the most bang for your marketing buck.

To that end, following is one free online marketing method every small business owner can use to increase their return on investment (ROI) using targeted internet marketing.

Targeted Internet Marketing and Article Marketing: A Marriage Made in Heaven

So how exactly do you use targeted internet marketing to build brand awareness? There are a number of ways, but one of the most effective free ways to do it is by writing and distributing free content – ie, article marketing.

Targeted Internet Marketing: A Sample Case Study

For example, let’s say you own an online clothing store for children. Well, there are probably thousands – if not a few million – of these on the web. So, how do you differentiate your store? It’s quite simple actually. Even though you may sell all kinds of children’s clothes, you can choose a niche within this niche.

Eg, you could specialize in offering gently used designer clothing for first graders. Why this? Because it makes an emotional connection – one that your customers can relate to, hence remember you for.

To explain: all parents want their children to look their best when going to school. And, first grade is a particularly important time – for the child and the parent. But many parents can’t afford to buy brand new clothing, especially if they have more than one child.

However, they still want to give their child the best. So by providing gently used designer clothing for this age group, you can quickly make your store stand out, ie, capture a niche.

Once you’ve figured out what your niche is, you can start an aggressive article marketing campaign to drive traffic. Let’s say you hire an SEO copywriter to write one article a day for 30 days to submit to free article directories. You’ll get hundreds, perhaps a few thousand backlinks to your site.

This will start to drive traffic, and sales.

After the initial 30 days, you could scale back to doing 2-3 articles a week for the next six months or so. After that, you can then taper off to 1-2 articles a week – as a regular, ongoing part of your online marketing efforts.

One year, two years and five years later, your online clothing store will continue to derive traffic and sales from articles you write (or hire an SEO writer to write).

And, this is what makes article marketing an ideal way to use targeted internet marketing to build brand awareness in a defined niche.

Learn more about why backlinks are important in targeted internet marketing – in fact, in online marketing period.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)