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Targeted Internet Marketing: How to Use It to Build Brand Awareness & Outsell the Competition

Updated on January 22, 2010

Want to Outsell the Competition? Targeted Internet Marketing Hits the Bullseye Every Time!

Targeted internet marketing is the key to success for small business owners who have limited budgets, but want great returns. In fact, as the web becomes more competitive, it is an easy way to get the most bang for your marketing buck.

To that end, following is one free online marketing method every small business owner can use to increase their return on investment (ROI) using targeted internet marketing.

Targeted Internet Marketing and Article Marketing: A Marriage Made in Heaven

So how exactly do you use targeted internet marketing to build brand awareness? There are a number of ways, but one of the most effective free ways to do it is by writing and distributing free content – ie, article marketing.

Targeted Internet Marketing: A Sample Case Study

For example, let’s say you own an online clothing store for children. Well, there are probably thousands – if not a few million – of these on the web. So, how do you differentiate your store? It’s quite simple actually. Even though you may sell all kinds of children’s clothes, you can choose a niche within this niche.

Eg, you could specialize in offering gently used designer clothing for first graders. Why this? Because it makes an emotional connection – one that your customers can relate to, hence remember you for.

To explain: all parents want their children to look their best when going to school. And, first grade is a particularly important time – for the child and the parent. But many parents can’t afford to buy brand new clothing, especially if they have more than one child.

However, they still want to give their child the best. So by providing gently used designer clothing for this age group, you can quickly make your store stand out, ie, capture a niche.

Once you’ve figured out what your niche is, you can start an aggressive article marketing campaign to drive traffic. Let’s say you hire an SEO copywriter to write one article a day for 30 days to submit to free article directories. You’ll get hundreds, perhaps a few thousand backlinks to your site.

This will start to drive traffic, and sales.

After the initial 30 days, you could scale back to doing 2-3 articles a week for the next six months or so. After that, you can then taper off to 1-2 articles a week – as a regular, ongoing part of your online marketing efforts.

One year, two years and five years later, your online clothing store will continue to derive traffic and sales from articles you write (or hire an SEO writer to write).

And, this is what makes article marketing an ideal way to use targeted internet marketing to build brand awareness in a defined niche.

Learn more about why backlinks are important in targeted internet marketing – in fact, in online marketing period.


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