Social media has always been on the internet since the beginning. It took the form of forums and blogs. Now a few big boys want to take that away from everyone and minimize the power of individual websites and blogs so they get a few programmers together and a large stack of cash and make some applications and "presto" you now have "social media" which is nothing more than a program/s running on servers.
In the end the internet becomes two websites 1. Google 2. Facebook
Whatever happened to owning your own website? This is the them of my website too.