Natural SEO vs PPC - which is better? Who's side of the debate are you on, and why?
Both. The reasons would probably take another hub series -- which I very well might write. Simply put, organic traffic is free so it's awesome when you can get it, but PPC is a low-cost and highly-measurable boost for your site that shouldn't be overlooked either.
Both, there are sometimes a high correlation between the amount of money spent on PPC and SEO Performance, due to the fact that a lot of people may click on an SEO placed ad after seeing that company listed under the PPC positions.
But as wychic says, it's really a free way to drive traffic to your site, where PPC is to drive directed traffic towards a location.
Natural SEO is clearly better! PPC does of course work, and in most cases it works very well. However, many people see the "sponsored links" in SERP's as tainted by advertising and will usually ignore them and click on the first set of natural links above the fold (top 5 natural results on page).
A combination of Organic SEO and PPC is a great tactic to make sure you are maximizing your chances of getting that all important click through from your target audience. PPC is very useful for getting targeted traffic for your long tail keywords / phrases, seems these are far more targeted and usually cost much less per click..
Given the choice of having EITHER a paid listing on page one of results or naturally being above the fold from search engine optimisation, i would choose to be in the natural results over the paid listings every time.
I'd have to agree that people are more inclined to ignore the paid advertising and try to click the first natural result in google. Me personally I know this is something that I do and I will only click on the Paid links if I can't find what I'm looking for in the Natural ones.
I'd say as many have already said SEO the natural way is better and results in sustained traffic follow. Whereas PPC is short-sharp increase in traffic the moment you stop the PPC your traffic will start to ease off. - I say this because I have tested both methods recently.
However if you were selling products or using ADs that paid PPC on your own site, then the PPC method is a better and has the potential for you to make money out of it rather than sustained traffic.
Natural SEO is always the best option as its long term, PPC is a campaign & results are not always 100%
Some industries are finding that their Google PPC can easily cost several hundred thousand dollars per year. These people can expect huge savings if they have natural SEO but many of them don't have the time to play around anymore because by the time they have done what is necessary it will already be too late. I pity anyone trying to start a new website in 2011 and hoping to get lots of traffic. Most people attempting this are doomed even before they start. Good luck to you. I hope you find a way
First...I have been using both.
Second, If you want me to choose on side of table ..It would be SEO for sure. Its a long term game ...you invest and you will reap the benefit...for sure.
PPC works in my opinion but it is not so much better than natural SEO to warrant the extra cost. Unless my clients have a budget over $1000/month I discourage them from going the PPC route.
Through quality content, focused keywords, and non-spammy linking you can get a PR3 within months and begin to be on the first page of Google. That's free.
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