ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

iOS-Android Smartphones and Application Downloads a Huge Hit for Christmas

Updated on January 6, 2012

As could have been expected, smartphones were the big hit during this past Christmas season. Along with tablets (see hub Amazon's Kindle Fire Tablet), smartphones appeared to be flying off the shelves from the mobile operators. Devices with the new Apple iOS and Android operating systems led the way. (see hub Android vs. Apple)

According to Flurry Analytics, between December 1 and December 20, 1.5 million new iOS and Android devices were activated. On Christmas Day 2011, 6.8 million of these devices were activated. That represents an increase of 353%. So the bottom line, Santa’s sleigh was overflowing with devices running both the Apple and Google operating systems.


What Did this Mean for Application Downloads?


So based on the above figures for device activations, then next obvious thing to look at is the number of applications that got downloaded to those devices on Christmas Day. People unwrapping those smartphone devices, tend to want to try them out immediately. This means that the Android Market and Apple App Store were two sites that got lot of visitors.

Again according to Flurry, using the same baseline period of Dec. 1 – Dec. 20, the average number of downloads of iOS and Android applications in a given day was 108 million. Looking at these same numbers for Christmas Day, December 25, 242 million applications were downloaded. That’s roughly a 125% increase for Christmas day compared to the first 20 days of Christmas. Looking at this same Christmas Day data, the number of apps downloaded per hour for every hour between 8AM and midnight was twice as much as normal. This basically means that people getting these new technology tools for Christmas got started right away in terms of using them. All day long, applications were downloaded throughout the entire day.

Post Christmas for the Application Stores are More Important than the Run-up to Christmas.

Because so many people were welcomed into the smartphone world this Christmas with new smart phones, the days immediately following Christmas become the key watch period for downloads of smartphone applications.

Comparing the first two weeks of December against the last week in December, on average, 0.75 billion applications of iOS and Android were downloaded during the early weeks in December. Now, fast forward to the last week in December and Flurry Analytics reports 1.20 billion applications downloaded. In terms of countries, the US led the way with 509 million of the 1.2 billion downloads.

That’s a lot of application downloads that took place between Christmas day and New Year’s Eve!!!!

So What Does the Future Hold

When you think about smartphones and the entire application store concept, the entire concept is still very new to the wireless industry. With that in mind, the numbers quoted above can only be expected to continue on a strong growth direction for 2012 and most likely beyond. Through social media, people let each other know about cool and useful applications which causes more people to go check out those apps.

working

This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://corp.maven.io/privacy-policy

Show Details
Necessary
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
Features
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Marketing
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Statistics
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)