Well, I have to say that being really good looking has been a burden to me my whole life. lol just kidding!
I would say that being intelligent is more important to me than being handsome. I can honestly say this because I spend more time studying than getting ready, which btw takes me less than 30 minutes shower to door (not counting breakfast!).
I will say that I do take pride in my appearance, meaning clean, pressed clothes that match and are somewhat stylish, shaven, and hair brushed nicely. But I am not trying to pick up chicks or anything. I think that looking nice is important because people will only take you as seriously as you take yourself, so one must show some self-respect to get respect from others.