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Google Keyword Tool (Google Adwords) Guide for Dummies: Research Made Easy

Updated on January 27, 2014

This hub is specially dedicated to burningdesire for asking how to use Google Keyword Tool and a guide for how to use it for newbies. Hope this hub is able to give a complete and comprehensive knowledge of it!

What is Google Keyword Tool? What is Google Adwords? How do you use it? I bet there are tons of questions flowing in your mind right now when you first clicked this hub. I am going to explain briefly and also going into detail on certain important parts of Google Keyword Tool to ensure that you will have at least some knowledge about it and you will be able to kick start the usage of it immediately.

Before I start, let me explain to you that you could even see failure in the early stages of using Google Keyword Tool. In fact, I myself experience a significant drop within 48 hours of using it. Sometime, it takes time to get the traffic up again. You have to be patience and never rush at writing. You got understand the mechanics of the system (Google Keyword Tool a.k.a. Google Adwords) and at times, you got to 'customize' it to your own style and situation.

The keyword guru: Google Keyword Tool a.k.a. Google Adwords
The keyword guru: Google Keyword Tool a.k.a. Google Adwords

Customize Google Adwords according to your preferences

As you can see on the right, this is the picture when you first see the website. We will only be using Word or phase (one per line) column for our searches. There are two settings that I will normally customize according to my preferences which are locations and columns.

Locations and Language

When you click the advance option, you see a few options pop out for you. Select the country and language you want. For general usage, always use all countries and English language. This is really your choice through.


You will see a few different column choices as they are all meant for your customization. I normally search using Global Monthly Searches, Estimated Average CPC and Local Search Trend. The below is a quick explanation of all the options.

The keywords you use will determine your article rank. Use the right one to get above the rest!
The keywords you use will determine your article rank. Use the right one to get above the rest!
Get your keywords right with the help of Google Adwords
Get your keywords right with the help of Google Adwords

Meaning of the 5 most important columns


I know it is a fact that many people think that competitions reflects on the total number of people using that particular keyword. You are dead wrong!

Competitions is a column for bidders. The data showed at the Competitions column reflects how many people are currently bidding on that keyword! Basically, this is really useless for writers (unless you want to bid for the keyword) as it has totally no effect on traffic or getting your article to the first page of search engine results.

Global Monthly Searches and Local Monthly Searches

I am sure you are wondering why did I merge two of the options into one. The fact is that if all countries and all language columns are selected, both the results will be identical.

This is a very crucial part for a writer. The data shown is the number of search done to that particular keyword on Google only. The results are not collected from all the search engines around but just on Google only.

Another reason is that once the data is out, you can sort them out according to the highest searches to the lowest. From there, you can start deciding on what keyword tool you should be using and how it can affect one's traffic.

Here of course the highest keywords are the ones with the most searches. Therefore, it should be included into your tag or keyword sections to make sure they are picked up by search engines. At the same time, you got to make sure that your article has the same words repeating a couple of time. There is no use for using certain keywords if your article does not have any of them!

Keywords can increase your traffic and income from online writing
Keywords can increase your traffic and income from online writing

Local Search Trend

I do not use this often but if I am writing something that is quite popular, I will use it as I can see the trend of the number of searches according to the month. However, it actually varies as some writers just skip it. In short, the data will show how many times a keyword or tag was search for throughout the year duration. It could be a good method since you can easily see when is the most and least searches done by readers according to the months.

Estimated Average CPC

Last but not least, it is the Estimated Average CPC. This is actually the best part about Google Adwords because with this data, we can actually choose the highest paying keywords to be placed in our article and tags. This does not mean that you will definitely get a high paying revenue if you get clicked on the pay-per-click ads but at least you are creating a chance for yourself.

However, think again as the highest paid keyword are normally the one least used or searched by others. Therefore, always use it with caution. Choosing the right keyword can easily lead to increase of traffic but if the wrong one, you could be backfired easily and you can see your traffic plugging down from above.

Get your keywords specific!
Get your keywords specific!

Wait! There is one more!

Did you noticed there is a small column on the bottom left of the page for Match Types? Oh yes, this works wonder for me. Basically there are three options which are broad, exact and phrase. Choosing the right one is definitely a hard choice. Below are the explanations about them:


Broad keywords are keywords that are said to be general. For example, you can be searching for curry chicken recipe but with Broad match selected, you can end up with vegetable recipes, delicious recipes and even easy-to-do chicken recipes. Any word that has chicken or recipe will pop up from the search.


Exact words are better as the date shown will be the exact ones. If you are searching for online book, the results could easily by top online books or buy online books. These is great for targeting keywords for specific products or contents of your article.


Phrase on the other hand is a much longer keyword data for you. For example, you search for cheap sales, you will probably get cheap laptop computers and cheap sales keywords as your top searches. This is excellent if you are planning to put in a few long sentence in your keywords or tags.

Forget about what people say. The best advise to listen is yourself!

Which column to choose?

If you are asking me which is the best column to choose from, then I would say it depends on what you are looking for. There are many ways to do it. Either way, you got to ensure that those columns and customization you made is the right one for you.

Using Google Adwords or Google Keyword Tool is all about personal customization. You have to work out what is best for you and which will drive your traffic up tremendously. Another words, search engine optimization is in your hand! How you want to use it is actually completely up to you.

For me, I usually use just two columns which are Global Monthly Searches and Estimated Average CPC. With Global Monthly Searches, I could easily make sure that the keywords I placed are the 'hot' ones while with Estimated Average CPC, I can differentiate which is better for my own ads revenue. As for the Local Search Trend, I will use only when I feel the competition is tight. Another words, Local Search Trend is great for forecasting and early planning to ensure you get the top hits first instead of others!

Which match option to choose from?

How about search matches? Again, there is no secret behind it. People can say and talk that they know the success behind Google Keyword Tool but to be frank, there is none out there! It all depends on what you really like and using every one of the options to your advantage.

For me, the best advise for all is being balanced out. It all starts with trying an error. Choosing the right path and check which is the best option for you. I use various keywords and tags to ensure I have cover all sections. Feel free to change the keywords now and then to ensure a nice indexing on search engines and also you get the traffic you desired.

Getting yourself found with the right keywords!


Submit a Comment

  • colombostock profile image


    6 years ago from Colombo Sri Lanka

    Very useful tips! Voted up and shared.

  • JulieStrier profile image


    6 years ago from Apopka, FL

    You definitely cleared up some confusion. I had heard a lot of contradictory information about using or not using high competition keywords, but what you say here makes sense. So, thanks! I started playing with keywords a few months ago, and noticed an immediate increase in earnings, so adwords is a great tool to know how to use. Thanks for sharing this info. Hub voted up!

  • amithak50 profile image


    6 years ago from India

    That is nice hub ,The main point of keyword research is to find something that has low competition and high search volume and also we should not forget local search volume as it can give us great benefits if we target local markets.Also,broad,exact,phrase matches play vital role and when I was newbie I got confused in that ..Thanks for your hub ..Very informative

  • Dubuquedogtrainer profile image


    6 years ago from Dubuque, Iowa

    Thanks for sharing this helpful information!

  • nicregi profile imageAUTHOR

    Reginald Chan 

    7 years ago from Malaysia

    Hi Goonoo Munawwar!

    Thank you for your comment. In fact I am pleased you liked it. I wrote a few more on this topic in my website and feel free to visit it when you have the time.

    Have a great day ahead!

  • Goonoo Munawwar profile image

    Goonoo Muhammad Munawwar Muazzam 

    7 years ago from Triolet, Mauritius

    This is really a useful hub! I'm gonna bookmark it!

    Thanks for writing it for newbies like me!

  • nicregi profile imageAUTHOR

    Reginald Chan 

    7 years ago from Malaysia

    Hi jokylu.

    Thank you for your reading and good luck to you. Have a good time and remember have a look at my website. Url is located on my profile.

  • Jokylu profile image


    7 years ago from Waratah North, Victoria.

    This is a very useful hub and I am book marking it for future reference. Thankyou so much.

  • nicregi profile imageAUTHOR

    Reginald Chan 

    7 years ago from Malaysia

    Hi sakesare,

    Glad you found it useful. Good luck and enjoy using it!

    All the best with using the Google keyword tool.

  • profile image


    7 years ago

    Great tips on using keyword tool. I have been using Google keyword tool since last year when one of my fellow introduced me to it. It is a wonderful tool that can help one in his initial niche marketing campaign. You have given great tips on this tool. Thanks for sharing.

  • nicregi profile imageAUTHOR

    Reginald Chan 

    7 years ago from Malaysia

    Hi all,

    Thanks for the reply. Appreciate your time and effort (to read) too :)

    Good luck!

  • gusmang profile image


    7 years ago

    very nice article, detail and informative

  • profile image


    7 years ago

    Thank you for all this great info!like your post most.

  • profile image


    8 years ago

    Thanks for the info Nicregi. All the best to you both.

  • nicregi profile imageAUTHOR

    Reginald Chan 

    8 years ago from Malaysia

    Hi vanidiana!

    Thank you for your comment. I am very glad you found it useful. Hope it works well for you and good luck!

  • vanidiana profile image


    8 years ago from Depok, Indonesia

    Great information! I learned a lot from your hub, thanks!

  • nicregi profile imageAUTHOR

    Reginald Chan 

    8 years ago from Malaysia

    Hey besthubs :)

    Long time no hear from you. Me myself been busy with work lol :)

    Anyway, thanks for your comment and also your link. Really appreciated it!

  • besthubs profile image


    8 years ago

    Hi nicregi. You provide other good article. I just add my new hub a link to this article. Thanks for sharing and keep up work.

  • nicregi profile imageAUTHOR

    Reginald Chan 

    8 years ago from Malaysia

    Ho sherrylour57!

    Thank you for your comment. Glad you liked it and you are most welcome. long as I can help out :)

  • sherrylou57 profile image


    8 years ago from Riverside

    Hi nicregi, Thank you for all this great info!

  • nicregi profile imageAUTHOR

    Reginald Chan 

    8 years ago from Malaysia

    Hi Cheeky Girl!

    Thank you soooo much for your comment! Meant so much to me :) Glad you liked it and most of all, I really...really hope people find it useful and get to use the best out of the Google Keyword Tool.

    Thanks Cheeky Girl!

  • Cheeky Girl profile image

    Cassandra Mantis 

    8 years ago from UK and Nerujenia

    Hy nicregi: congrats on a really good and useful hub for people who need to get important keywords that pay well. When the search engines are displaying results and a writer's hub page comes up in results lists with those keywords, it's great. Thanks to this, more will be encouraged to use the Keyword features in Google and start making more money through Google Adsense. Cheers!

  • nicregi profile imageAUTHOR

    Reginald Chan 

    8 years ago from Malaysia

    Hi BenjaminB!

    Again, thank you for your comment. I learned the hard way too as I thought Competitions was the actual competition between writers. However, not much effect as I do not use that column at all :)

  • profile image


    8 years ago

    Thanks necregi for clarifying some of those options for me.Mainly I had no idea the competition level pertained to advertisers bids,however on my last few hubs I might not have done bad as I picked ones with the meter filled to about the halfway point with the thinking that a moderate competition level might have the chance to reap higher rewards.Back to the drawing board as they say,lol!

  • nicregi profile imageAUTHOR

    Reginald Chan 

    8 years ago from Malaysia

    Hi surf traveler!

    Thank you for your comment! I do really hope this hub can at least give newcomers a little knowledge on how to use Google Adwords.

    Have a great day and thanks for your time too!

  • surf traveler profile image

    surf traveler 

    8 years ago

    Good introductory article for people trying to get a handle on using google adwords keywords research tool to improve their website search engine rankings. Thanks for sharing your experience working with Adwords Keywords Tool.

  • nicregi profile imageAUTHOR

    Reginald Chan 

    8 years ago from Malaysia

    Hi wwkeen!

    Thank you for your comment :) Glad you liked it.

    Good luck in writing and have a great day!

  • wwkeen profile image


    8 years ago from Malaysia

    great info sharing there dude. Learn couple of new thing in your hub


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