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Build An Online Store

Updated on January 28, 2014

Starting An Online Store

Starting an online store is both fun and will make you a lot of money if done correctly. There are many items customers would like to buy from their homes rather than drive to the shopping center and fight the crowds of rude people. Customers would rather buy online because they can usually get a better price than at the shopping centers. Online shopping is very competitive and customers can buy just about anything online. A great deal of the success of an online store is the convenience of them. Customers can shop from their home 24/7 and compare prices right from their fingertips to get the best bargain.


3 Qualities You Must Have To Start An Online Store

1. Determination

2. Creativity

3. Patience

Steps

1. Decide what niche you are most interested in. Whether it be fishing rods or plasma tv's. Pick one and stick with it. Decide your price point and what the customer base will be. Research buying habits and direct your attention in this area. Find suppliers for whatever niche you decided on. Drop shippers are the best I think, because it cost you no up front money. You do not have to have inventory on hand. Advertise the item on your online store, when you make the sale, order the item and ship it to your customer via a drop shipper

Drop shipping is a supply chain management technique in which the retailer does not keep goods in stock, but instead transfers customer orders and shipment details to either the manufacturer or a wholesaler, who then ships the goods directly to the customer.

2. Decide If the line of products you've decided to sale are viable. If you come to the conclusion they are not, Move on to another idea or niche until you are sure the items are wanted or needed by your targeted market. We have to make sales to stay in business. Also consider the profitability of your product.

viable is having a reasonable chance of succeeding.

3. Always research your competition. Visit a website that sales similar products. Examine the way the website looks. Take notice of the layout and the colors used. Also find out what forms of payment are accepted and what prices are like. You want to be competitive, so do your homework.

Unique Selling Point

4. It is very important to stick out from the competition, and this is where unique selling point comes into play. Unique selling point is anything that separates you from the competition whether it be that you claim to have the (FASTEST SHIPPING IN THE UNITED STATES),( FREE SHIPPING), (YOUR ONE STOP SHOP), or (A FREE GIFT WITH EVERY ORDER) . Those were just examples of course, it will be up to you to find your unique selling point.

Name Your Online Store

5. Naming your online store is very important. It needs to be something that is relevant to the product you are going to be selling. Make your store name catchy and something customers will remember. After you have named your online store it is important to register the domain. The domain name should be similar to the store name. If a similar domain name can't be bought, then go back to drawing board and pick another store name.

Bank Account

6. Open a business checking account at your local bank. Keep your personal bank account separate from the business one.

Choose your website platform

7. Choosing the appropriate website platform for your online store is an important step. I recommend using a free shopping cart program such asZencart or OsCommerce - but only if you are comfortable modifying it.

Product Range

8. Now that we know what we are going to sale, and who we are going to sale it to, we need to find out how much of it we are going to sale. The more items in the same niche will attract more customers. So I suggest starting out with at least 50 products in the same niche. This will almost guarantee to attract customers looking for specific items.

Set It Up

9. You should of already signed up forZencart orOsCommerce. Follow there online instructions and set up your online store in no time. Be sure to follow the instructions and make your store the best it can be.

More Online Store Platforms

Promote Your Online Store

10. Promote your online store like you would anything else. Put ads on Craigslist, post in forums, get indexed in Google, put an ad in the paper. Social media, Twitter, and Pinterest are all good outlets to advertise your online store. And don't forget Digg and Delicious. Do some research and find out what works best to get traffic and generate sales. Good Luck !

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