ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Sales Promotion Techniques

Updated on May 1, 2012

Steps in Sales Promotion

To increase the sale of the product is to introduce a promotional mix with the following mix.

1. Advertising

2. Personal Selling

3. Direct Marketing

4. Publicity

All are mainly aimed at consumer promotion which is aimed at the consumers.

Consumer Sales Promotion Techniques

1. Cents - off -deal - : The brand will be offered at a lower price. Price reduction percentage will be offered at a lower price. Price reduction percentage will be marked on the package.

2. FSI - : Freestanding Insert - : A coupon or booklet inserted into the local newspaper delivery.

3. Money back rebates - : Consumers are offered a part as money back if the receipt and barcode are mailed to the producer.

4. Buy - One - get - One - Free

( BOGOF)

It is a self liquidating promotion.This is a premium sales promotion tactic.

This is a programme where there will be profit if there is corresponding increase in sales.

5. New Media - : This is where websites and mobile phones surrport sales promotion. For example individual codes on the packet helping the consumer to enter the code into their website to see if they had won a prize or not.

6. Direct Marketing - : Products are sold through telemarketing and internet marketing.



7. Advertisement - : Advertisements are used to build long term image for the product. The main form of advertisement will be news papers, television ads, banners and web pages.

8. Sales Force Meeting - : The sales meetings will be conducted periodically to analyze the sales and to find out innovative techniques to increase the sales.

9. Personal Selling - : The products can be effectively increase the sales through personal sellings. Because personal selling gets personal confrontation and immediate response.

10. Exhibitions - : The exhibitions will be conducted in factory outlets and at major cities.

11. Point of Sales Displays - : The products will be displyed as follows to increase the sales.

a. Dangles - : A sign that ways when a consumer walks by it.

b. Dump bin - : A bin full of products dumped in a bin.

c. Glorifies - : A small stage that elevates the products above other products.

d. Wobbler - : A sign of the product that jiggles.

e. Yes Unit - : An extra sales person pull out fact sheet.

f. Competitions - : The consumer who buys the product will get coupon to participate in

competition to win.

12. Publicity - :This very important in sales. The product will be developed through  commercially significant news.Press release and radio presentation will also be conducted to increase the sales.

13. Export Promotion - : The promotion will be by participating in export promotional

conferences and exhibitions and trade fares nationally and internationally.

Comments

    0 of 8192 characters used
    Post Comment

    • NP.QUEEN profile imageAUTHOR

      NP.QUEEN 

      4 years ago from Dubai

      Hi Angelica, try to read other hubs also.

    • NP.QUEEN profile imageAUTHOR

      NP.QUEEN 

      4 years ago from Dubai

      Thank you for your comment. Try to read all hubs.

    • profile image

      Angelica 

      5 years ago

      Thanks for the information :)

    • profile image

      catty nicky 

      5 years ago

      i really enjoyed and iwsh u all da best

    • profile image

      pragya 

      5 years ago

      thnx mam, np. queen.... actually em a student of 12th grade and em making a project on sales promotion and by ur description i got a lot of help in making d project nd also got inspired by d above mentioned data reallie impressive,... thank you!

    • profile image

      hellogirl123 

      6 years ago

      These Dvd disks own soccer drills for kids coach diaper bags outlet which will.

      http://www.shoesfree3570.com create critical changes associated with protective range engage in.

    • NP.QUEEN profile imageAUTHOR

      NP.QUEEN 

      7 years ago from Dubai

      Hi buy senuke,

      I am pleased to hear that it can be implemented in your business.Thank you.

    • profile image

      buy senuke 

      7 years ago

      I am not a natural seller as it is just not my personality. Great hub on effective ideas to market, I will use some of these!

    • NP.QUEEN profile imageAUTHOR

      NP.QUEEN 

      7 years ago from Dubai

      Hi Aris

      Yes what you said is true only but we can make success through these ways.....

    • Aris Budianto profile image

      Aris Budianto 

      7 years ago from Lying along the equator Country

      Thanks for sharing, selling is pretty difficult job to do these days.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)