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Why Writing Quality Content is So Important for Your Website

Updated on August 19, 2020
sachnikh profile image

A freelance tech writer and a certified digital marketer from Yoast. He loves reading and writing on various digital marketing topics.


If you’re a writer or aspiring to be one, you must have known that writing quality content is essential. Until you publish quality content, you might struggle in finding clients or jobs with good pay. But what exactly is quality content? And how can we know whether a piece of content is of good quality or not?

Importance of Quality Content for your Website
Importance of Quality Content for your Website | Source

In this article, apart from answering these questions, I will also discuss why quality content is important for your website and benefits it gives you as a website owner:

What is Quality Content, and How do We Define It?

You must have come across several blogs, videos, and infographics that describe what quality content is. But even after reading so many blogs and videos, you may be unsure about what exactly is it. I know it may be not easy to understand at times. But if you bear with me till the very end, I’m confident that you’ll get a better idea of this.

So, let me first define what quality content is:

Quality content is the content work that is well-researched, well-presented, clearly-written, and is appealing to most readers.

Make sense? Well, if not. Don’t worry; it will be clearer with the following points:

Good quality content is something that is:

  • Deeply researched
  • Well-formatted and well-presented
  • Clearly-written and explained
  • Liked by most online readers

Now, content can be anything; a blog post, a Twitter or LinkedIn post, or even a YouTube video. So how does this definition apply to all of them? You’re right; it doesn’t. It is just a generic definition of quality content.

It changes as you change the form of content you’re talking about. In the marketing context, we can add one more thing in the above definition for text content. And that is writing SEO-friendly content. The content that pleases the search engines by entering the right keywords in the right place.

So, there you have it. The answer to your question what quality content is all about?

What type of content do you mostly create?

See results

5 Proven Ways Quality Content helps you Rank Higher in Search Engines

Now that you’ve understood what quality content consists of, let’s move on to understand how important quality content is and why it matters so much in digital marketing:

Publishing quality content helps to:

  • Generate high CTR (click-through rate)
  • Bring quality backlinks
  • Develop and maintain Brand Awareness
  • Provide great User eXperience (UX)
  • Quality Content + SEO Keywords = Fantastic results!

Let’s understand each of these points in detail:

  • Quality Content brings high CTR

A CTR (click-through rate) is defined as the ratio of visitors that clicks on a particular link to the total visitors who go through a web page, advertisement, or email.

When you create and post quality content, more users will click and visit your website. The more users will click on the links, the better your post or web page will rank in search engines.

  • Quality Content generates more Backlinks

Backlinks are the external links that point to your website from another web page or post. When you consistently share unique and good quality content, others may want to link your work to their website or post. It will add up more trust and credibility to your website.

Generate good backlinks with quality content
Generate good backlinks with quality content | Source

Make sure to try and add backlinks only from legitimate, high-authority websites. The more quality backlinks you will generate, the better you will rank in the search results page.

  • Quality Content helps to maintain Brand Awareness

Publishing good-quality content not only helps you up to your search rankings, but it also drives brand awareness. When you consistently share quality posts on social media or create engaging blogs, you develop a direct relationship with your readers. This helps to build good brand value and trust.

Pro tip: To help viewers and readers recognize your brand easily, put your brand logo and name in all social media posts, and featured images.

  • Quality Content provides a Great User Experience

Writing quality content is all about providing your readers with a great user experience. When you create and share content that is of good quality, the readers will find it valuable.

Make sure your site is easily accessible, provides clear navigation, and loads faster, and you will not need anything much. Through quality content, you will make your website relevant and that increases the authority of your site.

  • Quality Content + SEO Keywords = Great Results

When I say the definition of quality content in the marketing context, I simply mean SEO-friendly content. Writing SEO-friendly content is not a choice, but a key action for your site.

Incorporate relevant SEO keywords in your Quality Content to see Great Results
Incorporate relevant SEO keywords in your Quality Content to see Great Results | Source

Unless you incorporate SEO in your quality content, all your hard work will go in vain and search engines like Google won’t be able to find your awesome posts easily. So, make sure you follow the right SEO strategies while creating content.

Do you believe you're producing quality content on your blog?

See results


For content to be of quality, it has to be well-researched, well-presented, and clearly written. When it comes to marketing, it should also be SEO-friendly. One of the most important aspects of rankings is to make the content findable.

Search engines won’t find your content until you’ve incorporated relevant keywords and in the right places. Bear in mind SEO is not a short-term process but a continuous process that demands time and effort.

Did you find this article useful? What pro tips would you like to share with writers who are aiming to publish quality content but are unable to do so for many reasons? Do share them below in the comments section.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Nikhil Sharma


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    • profile image

      Korhan Taşkaya 

      11 months ago from Bursa

      Content is really king. I have a news website in Turkey, sometimes i am writing really good content, so i rank top of the other big news website. I dont have any quality backlink so this power comes from only writing good article. This is important...

    • sachnikh profile imageAUTHOR

      Nikhil Sharma 

      11 months ago from India

      Hola Beatriz!

      Welcome to HubPages. Thank you very much for reading this article and for sharing your wonderful comment. I'm glad to know that you found this helpful. And I hope you'll take full benefit of it in producing quality content for your existing or future blog.

      Let's connect on HubPages and other social media channels.

    • sachnikh profile imageAUTHOR

      Nikhil Sharma 

      11 months ago from India

      Hey, Shibangi. Welcome to HubPages!

      Thank you for reading my article and sharing your feedback. I will surely try my best to come with this article as soon as I can. Your appreciating words will motivate me further to write more such content in the future. So, stay connected for that!

      Agree with Suchismita ma'am. The article is so well written. Even I'm eager to know more about Seo!

    • sachnikh profile imageAUTHOR

      Nikhil Sharma 

      11 months ago from India

      Hello, Mrs. Sowrabha.

      It's great to see that more people are interested to know about SEO and keywords. As promised, I will surely come up with an article on this topic very soon. I'd be happy to create content that my readers want to see from me. Thank you so much for reading and appreciating my work. Stay tuned for more such articles!

    • sachnikh profile imageAUTHOR

      Nikhil Sharma 

      11 months ago from India

      Hi, Ms. Suchismita.

      Thank you for reading my article and leaving such a wonderful comment. One of the primary aims of my articles is to make everyone understand even the most complex concepts and ideas in the simplest way possible. And after reading your comment, looks like I'm going in the right direction.

      And regarding your request for writing an article on SEO and it's working, I'll surely think about it and come with an article soon. Thank you once again for your kind words, Ms. Suchismita.

    • sachnikh profile imageAUTHOR

      Nikhil Sharma 

      11 months ago from India

      I'm glad to know that you found this article helpful as well as interesting, Liz. Thanks a lot for reading it and taking the time to share your feedback. Stay tuned for more such articles in the future.

    • Beatriz Aguilar Barreda profile image

      Beatriz Aguilar Barreda 

      11 months ago from Madrid

      I found this a very helpful article. It has given me a good advice on why writing quality content is so important and has explained clearly the reasoning behind it. Thank you very much!

    • shibangidas profile image

      Shibangi Das 

      11 months ago from Paradeep, Jagatsinghpur, Odisha

      Agree with Suchismita ma'am. The article is so well written. Even I'm eager to know more about Seo!

    • Sowrabha Mahesh profile image


      11 months ago from Bengaluru

      Hi Nikhil, this article in the first place looks so attractive and the information is beautifully presented. Even I am keen to know how to incorporate keywords and make my articles SEO friendly. Great work !!!!

    • Suchismita pradhan profile image

      Suchismita Pradhan 

      11 months ago from India

      Well structured and well defined article,one lay man also understand the concept the way you have presented it.Can you focus one article on how Seo works? And how to get the perfect hashtag keywords !,You are a pro in this Iam sure you must have an answer to my query.Keep it up.Keep sharing.

    • Eurofile profile image

      Liz Westwood 

      11 months ago from UK

      This is a very helpful and interesting article. It gives good advice and also explains clearly the reasoning behind it.


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