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Why Writing Quality Content is So Important for Your Website

Updated on August 19, 2020
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A freelance tech writer and a certified digital marketer from Yoast. He loves reading and writing on various digital marketing topics.


If you’re a writer or aspiring to be one, you must have known that writing quality content is essential. Until you publish quality content, you might struggle in finding clients or jobs with good pay. But what exactly is quality content? And how can we know whether a piece of content is of good quality or not?

Importance of Quality Content for your Website
Importance of Quality Content for your Website | Source

In this article, apart from answering these questions, I will also discuss why quality content is important for your website and benefits it gives you as a website owner:

What is Quality Content, and How do We Define It?

You must have come across several blogs, videos, and infographics that describe what quality content is. But even after reading so many blogs and videos, you may be unsure about what exactly is it. I know it may be not easy to understand at times. But if you bear with me till the very end, I’m confident that you’ll get a better idea of this.

So, let me first define what quality content is:

Quality content is the content work that is well-researched, well-presented, clearly-written, and is appealing to most readers.

Make sense? Well, if not. Don’t worry; it will be clearer with the following points:

Good quality content is something that is:

  • Deeply researched
  • Well-formatted and well-presented
  • Clearly-written and explained
  • Liked by most online readers

Now, content can be anything; a blog post, a Twitter or LinkedIn post, or even a YouTube video. So how does this definition apply to all of them? You’re right; it doesn’t. It is just a generic definition of quality content.

It changes as you change the form of content you’re talking about. In the marketing context, we can add one more thing in the above definition for text content. And that is writing SEO-friendly content. The content that pleases the search engines by entering the right keywords in the right place.

So, there you have it. The answer to your question what quality content is all about?

What type of content do you mostly create?

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5 Proven Ways Quality Content helps you Rank Higher in Search Engines

Now that you’ve understood what quality content consists of, let’s move on to understand how important quality content is and why it matters so much in digital marketing:

Publishing quality content helps to:

  • Generate high CTR (click-through rate)
  • Bring quality backlinks
  • Develop and maintain Brand Awareness
  • Provide great User eXperience (UX)
  • Quality Content + SEO Keywords = Fantastic results!

Let’s understand each of these points in detail:

  • Quality Content brings high CTR

A CTR (click-through rate) is defined as the ratio of visitors that clicks on a particular link to the total visitors who go through a web page, advertisement, or email.

When you create and post quality content, more users will click and visit your website. The more users will click on the links, the better your post or web page will rank in search engines.

  • Quality Content generates more Backlinks

Backlinks are the external links that point to your website from another web page or post. When you consistently share unique and good quality content, others may want to link your work to their website or post. It will add up more trust and credibility to your website.

Generate good backlinks with quality content
Generate good backlinks with quality content | Source

Make sure to try and add backlinks only from legitimate, high-authority websites. The more quality backlinks you will generate, the better you will rank in the search results page.

  • Quality Content helps to maintain Brand Awareness

Publishing good-quality content not only helps you up to your search rankings, but it also drives brand awareness. When you consistently share quality posts on social media or create engaging blogs, you develop a direct relationship with your readers. This helps to build good brand value and trust.

Pro tip: To help viewers and readers recognize your brand easily, put your brand logo and name in all social media posts, and featured images.

  • Quality Content provides a Great User Experience

Writing quality content is all about providing your readers with a great user experience. When you create and share content that is of good quality, the readers will find it valuable.

Make sure your site is easily accessible, provides clear navigation, and loads faster, and you will not need anything much. Through quality content, you will make your website relevant and that increases the authority of your site.

  • Quality Content + SEO Keywords = Great Results

When I say the definition of quality content in the marketing context, I simply mean SEO-friendly content. Writing SEO-friendly content is not a choice, but a key action for your site.

Incorporate relevant SEO keywords in your Quality Content to see Great Results
Incorporate relevant SEO keywords in your Quality Content to see Great Results | Source

Unless you incorporate SEO in your quality content, all your hard work will go in vain and search engines like Google won’t be able to find your awesome posts easily. So, make sure you follow the right SEO strategies while creating content.

Do you believe you're producing quality content on your blog?

See results


For content to be of quality, it has to be well-researched, well-presented, and clearly written. When it comes to marketing, it should also be SEO-friendly. One of the most important aspects of rankings is to make the content findable.

Search engines won’t find your content until you’ve incorporated relevant keywords and in the right places. Bear in mind SEO is not a short-term process but a continuous process that demands time and effort.

Did you find this article useful? What pro tips would you like to share with writers who are aiming to publish quality content but are unable to do so for many reasons? Do share them below in the comments section.

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Nikhil Sharma


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