I think that how the site is organized and presented does influence my decision on whether to use that company or look for another. If I can easily find everything I am looking for (such as open hours, locations, job opportunities, etc.) then I am more willing to take the time to do the research into that company. If the site is sloppy and hard to navigate, I don't bother. I am also more likely to stay on the website longer if it looks good than one that looks like it was designed by a middle-schooler. Because you have about 2 seconds to get a consumer's attention, what the site looks like definately DOES matter!