If you rely on Advertising Income on this site or any other site... Did You Know this & What are you
proposing to do to counter it?
On Monday, June 7, 2010, Apple released the version 5 of Safari browser with a new Reader feature. This feature strips web pages of clutter (as termed by Apple).
This clutter includes widgets, headers and most importantly ads. While this may be good news for some, online publishers, websites and bloggers that depend on revenue from ads may suffer great financial losses.
I take it you are unaware that for many years now, the Firefox browser can have all manner of ad blocking software add-ons installed by users which function exactly the same way.
Unfortunately, this is more work for us because we have the extra step of setting up cloaking for each link.
Thanks for that Relache and no I wasn't aware of that option with Firefox. While appreciating the ability to block ads with such an add-on, the concern in regards to this question is: That Readers within the next 5 years will be as common with an aging population as newspapers were when they became available to the general public. Apple are a major player who have declared to heavily push that option; which is not simply a declaration to be taken lightly or ignored.
I am sure that there are opportunities to counter any type of technology that can effectively undermine an industry function; however at his point in time; I am, as many others here; that industry function; potentially sinking in the wake as the industry players manipulate the industry, more than is done today.
Actually this is better for us than adblockers because with Reader the ads are visible until they click the icon, and they also remain partially visible underneath while reading, With adblockers, they see nothing at all.
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